Data Brings to Life Asian Americans’ Digital Consumer Power for Congressional Leaders

Asian American buying power has grown faster than that of any other group since 2000, and Asian American Millennials are driving the growth of the consumer segment’s influential digital voice. Given Asian American Millennials’ growing impact in the U.S., this demographic group was at the forefront of a recent congressional briefing co-hosted by Nielsen and the Asian Pacific American Institute for Congressional Studies (APAICS) on Capitol Hill.

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Nielsen Celebrates its Next Generation of Leaders with Fourth Diverse Leadership Network Graduation

Nielsen’s fourth class of the Diverse Leadership Network (DLN) recently completed its 15-month leadership development journey on the campus of Emory University’s Goizueta Business School in Atlanta. The DLN is, by design, our most diverse leadership development program and models a ‘mini-MBA’ with executive education, impact project case studies, faculty workshops, and one-on-one coaching with Nielsen senior leaders.

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Community Engagement Is Critical to Diversity & Inclusion Strategy

In order to provide measurement services that create greater efficiency for the clients and markets we serve—and yield greater prosperity for all—it’s imperative that we include people from diverse backgrounds in our measurement and our company. Crystal Barnes, SVP, Global Responsibility & Sustainability, recently discussed this multicultural approach as it relates to our overall Diversity & Inclusion strategy with Don Lowery, SVP, Community Engagements.

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