Asian American Women Leaders Hold the Power to Break Down Stereotypes, Finds Nielsen and AABDC Study

Through Nielsen Cares and our Data for Good pro bono program, Nielsen collaborated with AABDC in spring 2019 on a qualitative study of Asian American women in leadership roles. We analyzed findings from guided interviews for trends, and Mariko Carpenter, VP, Strategic Community Alliances, and Idil Cakim, VP, Media Analytics, presented the findings at the AABDC’s Asian American Women Leadership Conference in New York at the Bank of America Tower on May 10.

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Nielsen Traces the Asian American Consumer Journey at New York Stock Exchange

Nielsen’s understanding of the complex diversity of the breadth of the American consumer landscape empowers brands and marketers to truly understand how people are engaging with brands, what’s influencing their decisions and how they’re spending their time and money. In its ongoing effort to deliver key insight for brands, Nielsen recently highlighted new findings from its latest Diverse Intelligence consumer report on Asian American consumers at a marquee event held at the New York Stock Exchange.

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Nielsen’s LGBTQ Policies and Practices Honored by the Human Rights Campaign Foundation

Nielsen earned a 100% score on the Human Rights Campaign (HRC) Foundation’s Corporate Equality Index (CEI) and was recognized as a “Best Place to Work for LGBTQ Equality” for the sixth consecutive year. The CEI is a benchmarking survey and report on corporate policies and practices related to LGBTQ workplace equality. Demonstrating an external commitment […]

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Nielsen SABLE Associates Drive Engagement During Black History Month

Members of Nielsen’s Sustaining Active Black Leadership and Empowerment (SABLE) employee resource group spent the month of February in the community, in our offices and with our clients celebrating Black History Month. A key focus for the group this year was using insights from our 2018 report on Black consumers—From Consumers to Creators: The Online Lives of Black Consumers—to demonstrate the growth opportunity these consumers present for our clients.

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