Nielsen Leaders Trace the Black Consumer Journey with Members of the Congressional Black Caucus

We spent three days at the Congressional Black Caucus Foundation sharing key insights from our latest African American Diverse Intelligence Series report, It’s in the Bag: Black Consumers’ Path to Purchase, with members of Congress, corporate leaders and everyday consumers. The report was launched in conjunction with the conference.

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Nielsen Shares Thoughts on What Comes After the 2020 U.S. Census at Reuters Newsmaker Event

Nielsen’s Christine Pierce, SVP Data Science, was on stage in New York City at a Reuters Newsmaker event to talk about the importance of accuracy and integrity for the upcoming U.S. Census in 2020. Nielsen believes the inclusion of a citizenship question could lead to inaccuracies in the underlying data—inaccuracies that could have a significant impact on businesses who rely on the data to make material decisions each day.

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Asian American Women Leaders Hold the Power to Break Down Stereotypes, Finds Nielsen and AABDC Study

Through Nielsen Cares and our Data for Good pro bono program, Nielsen collaborated with AABDC in spring 2019 on a qualitative study of Asian American women in leadership roles. We analyzed findings from guided interviews for trends, and Mariko Carpenter, VP, Strategic Community Alliances, and Idil Cakim, VP, Media Analytics, presented the findings at the AABDC’s Asian American Women Leadership Conference in New York at the Bank of America Tower on May 10.

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Nielsen Traces the Asian American Consumer Journey at New York Stock Exchange

Nielsen’s understanding of the complex diversity of the breadth of the American consumer landscape empowers brands and marketers to truly understand how people are engaging with brands, what’s influencing their decisions and how they’re spending their time and money. In its ongoing effort to deliver key insight for brands, Nielsen recently highlighted new findings from its latest Diverse Intelligence consumer report on Asian American consumers at a marquee event held at the New York Stock Exchange.

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