Nielsen Celebrates Asian-American and Pacific Islander Heritage Month with New Conscious Consumer Video Series

 

 

May is Asian-American and Pacific Islander Heritage Month. To celebrate and acknowledge the growth and power of the Asian consumer group in the U.S., Nielsen is releasing a series of four video vignettes featuring Asian-American Millennial consumers discussing their culture and how it affects their purchasing decisions, musical tastes, digital consumption and preferences. We will release a new video in the series each Monday this month.

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