Nielsen recently made a splash at NYC Television Week, the premier conference highlighting progress, challenges and innovations in the U.S. TV industry. Throughout the week, our leaders shared how players across the industry can personalize advertising and programming to earn audiences’ trust and attention.
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As we progress into the Fourth Industrial Revolution, key questions arise: “What role will people play in the extraction of actionable data?” and “Which careers are being created as a result of these expanding possibilities?” These topics took center stage at the recent Science Technology and Maths Conference in Johannesburg.
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We spent three days at the Congressional Black Caucus Foundation sharing key insights from our latest African American Diverse Intelligence Series report, It’s in the Bag: Black Consumers’ Path to Purchase, with members of Congress, corporate leaders and everyday consumers. The report was launched in conjunction with the conference.
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Nielsen has a long history of seeking out and nurturing young talent. That’s a primary way in which we remain at the forefront of measurement and data analytics. In Singapore, our “case competitions” are a great way to engage young minds and see how they use data, innovation and analytics to approach modern business challenges.
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Last week, Nielsen executives took center-stage during Advertising Week to share their perspectives throughout various sessions on the power of data and information, the future of TV, the importance of taking a stand for what’s right and Nielsen’s role in serving as the source of truth for the media industry.
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Nielsen’s Christine Pierce, SVP Data Science, was on stage in New York City at a Reuters Newsmaker event to talk about the importance of accuracy and integrity for the upcoming U.S. Census in 2020. Nielsen believes the inclusion of a citizenship question could lead to inaccuracies in the underlying data—inaccuracies that could have a significant impact on businesses who rely on the data to make material decisions each day.
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8 billion: That’s the projected global population by 2030. How does this growing global society sustain itself? As basic as the question is, it covers wide-sweeping facets that affect daily life everywhere—the availability of food, clean water, safe shelter, access to natural resources—needs that vary wildly around the globe, complicating the world’s challenges exponentially as our population continues to grow.
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The South African consumer landscape is fragmented and polarised, characterised by the double-edged demand of the South African consumer: Some feel more prosperous, while others are among the most financially stretched in the world. Some crave new, premium and convenience products, while others seek value for their money, quality private-label goods and prefer to stick to their firm favorites.
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At the Advertising Research Foundation’s (ARF) Shopper x Science 2019 event at Google’s headquarters in Chicago earlier this month, Scott McKenzie, Global Intelligence Leader, Nielsen, took the stage to share the importance of trust and transparency in a brand’s marketing initiatives.
Continue ReadingDuring this year’s Cannes Lions International Festival of Creativity, Nielsen executives were vocal throughout the week on where they think the advertising industry is heading, with key themes emerging around the expanding definition of TV, making addressable TV possible and the power of big data.
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