Nielsen Launches Nielsen Marketing Cloud in Australia

We’re excited to announce that we recently launched Nielsen Marketing Cloud in Australia—the 10th market globally to benefit from the platform. With Nielsen Marketing Cloud, brands, agencies and media companies are able to connect more deeply with their customers by combining data analytics, media planning, marketing activation and data management into a single cloud platform.

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Nielsen Brings Marketing Innovation to the Next Frontier at DX3

Nielsen was front and center at DX3 2019 as a leader in marketing technology and audience insights, as well as an authority in the consumer’s path-to-purchase. DX3, Canada’s immersive digital marketing and retail event featured the brightest minds in the industry from around the world showcasing their capabilities and highlighting trends for the upcoming year. […]

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Nielsen Examines the State of Meal Kits at the 2019 Annual Meat Conference

Meal kits represent one of the hottest trends in the fresh-focused consumer evolution. As Meagan Nelson, Associate Director, Nielsen Fresh Growth & Strategy, relayed to attendees at the 2019 Annual Meat Conference in Dallas, this fast-paced category continues to evolve in every aspect, from how and where meal kits are purchased to what’s included in the […]

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Nielsen Addresses Wine and Adult Beverage Market Shifts at Top Wine Industry Events

Convenient, experiential and healthier lifestyles: These are the rallying cries emerging in today’s U.S. adult beverage landscape and the principal themes Danny Brager, Senior Vice President, Nielsen U.S. Beverage Alcohol Practice, recently addressed at the Unified Wine & Grape Symposium in Sacramento and the Oregon Wine Symposium in Portland.

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Nielsen Reveals Latinx Engagement Opportunities at CES 2019

At CES 2019, Nielsen’s Stacie de Armas, VP, Strategic Initiatives and Consumer Engagement, led the “Authenticity + Tech: Winning Latinx Engagement session,” which explored how companies can successfully reach the U.S. Hispanic community—digitally connected consumers who are driving growth for a variety of industries. She was joined Javier Delgado, Senior Director of Marketing for Walmart, and Roberto Ruiz, EVP of Research, Insights and Strategy for Univision.

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