When it comes to viewing and listening behaviors, TV and radio are complementary media. Brad said, “We are finding now that TV and radio are not competing media but rather, are highly complementary. The combination of radio and TV makes for a stickier message,” said Brad Kelly during the “Audio Messaging and How to Do It Right” panel at Advertising Week.
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The digital revolution has brought about a world where an abundance of data and information is just a click away. The data created from those clicks and views bring benefits but also come with the responsibilities of building trust, providing protection and fostering transparency for data. Alongside other major industry power players, Nielsen thought leaders recently facilitated a discussion on these hot-button topics at Advertising Week New York 2018.
Continue ReadingIndustry leaders from across the TV and digital spectrum recently came together at the most recent Advertising Research Foundation Leadership Lab to discuss what cross-platform measurement means to their businesses. Kevin Rini, VP of Product Leadership at Nielsen, dove into the ins and outs of consistent video measurement across media platforms.
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At Nielsen, we have seen firsthand how brands are placing greater strategic emphasis on the customer experience. And they’re using science in the process, increasingly applying tools like neuroscience, consumer psychology and behavioral economics to build and deliver great customer experiences.
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On the eve of Crazy Rich Asians’ nationwide U.S. release last week, we partnered up with Warner Bros. Pictures and IW Group to host a private screening in New York that brought together media professionals and Asian American leaders. The event celebrated a historic milestone for diversity and representation and sparked dialogue about the future of Hollywood in an increasingly multicultural consumer landscape.
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For the third year in a row, Nielsen earned a score of 90% on the Disability Equality Index (DEI) and earned the distinction of being included on DEI’s “Best Companies for Disability Inclusion” list.
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Federal Communications Commission (FCC) Chairman Ajit Pai and Congressman Gus Bilirakis (R-FL), recently visited Nielsen’s Global Technology & Innovation Center (GTIC) in Oldsmar, Fla. as part of a larger tour aiming to help bridge the digital divide.
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Damian Garbaccio, EVP, Advertiser Direct and Marketing Cloud, recently spoke about brand marketing to an intimate group attending an event hosted by the Millennium Alliance. Damian focused on today’s media landscape, which is growing more complex than ever due to massive tectonic shifts in audience consumption habits, platform influence and rapidly evolving technologies.
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To celebrate African-American Music Appreciation Month, our SABLE employee resource group hosted a panel of music executives on June 27 to explore what it takes to get a No. 1 album/song on the Billboard charts today and why having a song at the top of the charts continues to have so much relevance in the music industry.
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Stacie de Armas, our VP of Strategic Initiatives & Consumer Engagement, shared updated insights from our 2017 Diverse Intelligence Series report “Latina 2.0” at Azteca América’s New York and Los Angeles upfront events.
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