Through Nielsen Cares and our Data for Good pro bono program, Nielsen collaborated with AABDC in spring 2019 on a qualitative study of Asian American women in leadership roles. We analyzed findings from guided interviews for trends, and Mariko Carpenter, VP, Strategic Community Alliances, and Idil Cakim, VP, Media Analytics, presented the findings at the AABDC’s Asian American Women Leadership Conference in New York at the Bank of America Tower on May 10.
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Nielsen Russia Touts Big Data and Tech-Driven Measurement for 25th Anniversary
To celebrate our 25th anniversary in Russia, we invited more than 185 CEO and C-suite guests from the FMCG and retail industries to our offices. During the event, we invited them to learn more about our tech-driven measurement solutions, which allow them to have access to data on the go, launch best products even faster, precisely measure returns on investments and understand consumer needs that are hard to express with words.
Continue ReadingNielsen Touts Neuroscience at National Restaurant Association Marketing Executives Group Conference
Every player in the retail and food service industry is looking for an edge, and Nielsen executives provided a path forward in the form of neuroscience. Leading three, five-minute sessions and breakout roundtable discussions at a recent National Restaurant Association event in Chicago, Dr. Elise Temple, Vice President of Neuroscience at Nielsen, and Elizabeth Douglass, Senior Vice President of Client Consulting at Nielsen, had the opportunity to educate attendees on the subconscious factors driving consumer behavior—factors that consumers can’t easily articulate.
Continue ReadingNielsen’s AI-First Strategy Opens Gondola Day in Belgium
Johan Vrancken, Managing Director of Nielsen Belgium and the Netherlands, kicked off this year’s Gondola Day event in the Benelux by talking about Nielsen’s transformation into a platform-powered technology company, standing on top of the largest assemblage of consumer purchase data on the planet.
Continue ReadingRepresentation in Data Takes Center Stage at SXSW
South by Southwest (SXSW) is defined by diversity—in the content of its sessions, its presenters and entertainers and its 400,000 attendees. This year’s festival provided the perfect backdrop for Nielsen to share the importance of representation and diversity in data.
Continue ReadingNielsen at NACS: Personalization and Customization Are the Future of Convenience
At this year’s NACS North American CEO Summit Jeanne Danubio, President, North America Connect, provided recommendations into how today’s C-store can shift from tobacco, gasoline and beer to become central meeting places, to transform into ideal pick up points, and to embrace innovations that improve shoppers’ ability to customize and personalize their experiences.
Continue ReadingNielsen Showcases New Media Measurement Technology and Expertise at NAB Show 2019
With leaders from the media, entertainment, finance and advertising communities, this year’s NAB (National Association of Broadcasters) conference in Las Vegas proved the perfect opportunity to announce new technology for measuring media, as well as share our insights on the media technologies of the future.
Continue ReadingNielsen Launches Nielsen Marketing Cloud in Australia
We’re excited to announce that we recently launched Nielsen Marketing Cloud in Australia—the 10th market globally to benefit from the platform. With Nielsen Marketing Cloud, brands, agencies and media companies are able to connect more deeply with their customers by combining data analytics, media planning, marketing activation and data management into a single cloud platform.
Continue ReadingReach the Right Stores with the Right Execution and ‘Sell On’
Given the complexity and fluidity of the Kenyan retail market, we recently hosted an event in Nairobi focused on providing attendees, who were mainly sales professional from manufacturers and retailers, with an understanding of how they can optimize their sales processes so they can plan and execute their sales strategies with precision.
Continue ReadingNielsen Launches SmartStore Solution in Malaysia
The recent launch event for our SmartStore solution in Malaysia this week reinforced Nielsen’s capabilities to help our retailer and manufacturer clients better understand shopper behavior and measure how shoppers react at the moment of truth in any store format.
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