In addition to highlighting its Gracenote Radio Station ID and Nielsen Grabix offerings at this year’s NAB show, Nielsen Gracenote announced that NAB’s official publications, TV Technology and Radio World, recognized both of these products with “Best of Show” awards.
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Breaking Down Expert Blindness at SXSW 2018
Recently at SXSW, Nielsen Chief Neuroscientist Dr. Carl Marci had the opportunity to talk about “expert blindness,” teaming up with RPA Advertising’s Vice President and Strategic Planning Director Richard Bina.
Continue ReadingNielsen Supports Diversity in Higher Education at Black, Brown and College Bound Summit
For the sixth consecutive year, we sponsored the Hillsborough Community College (HCC) Black, Brown and College Bound (BBCB) summit in Tampa, Fla. By participating in the event, we were able to share Nielsen’s diverse and inclusive culture with diverse college students and strengthen our talent pipeline, while also supporting a community where we live and work.
Continue ReadingNielsen Bolsters the ‘Power of She’ with Entertainment and Congressional Leaders
The recent “Power of She LA” conference was designed to empower and galvanize citizens and brands to leverage public policy and creativity to advance causes and projects that are important to the African-American community.
Continue ReadingRadio: It’s in Everyone’s Shopping Cart
During this year’s Radio Ink Hispanic Radio Conference, the Nielsen Audio team shared the responses to their year-long advertiser outreach campaign to educate FMCG companies and big brands on the power of radio and its broad consumer reach.
Continue ReadingDebunking Retail Myths and Unveiling Consumer Behavior in East Africa
Nielsen recently hosted two milestone market intelligence events in Nairobi, Kenya, and in Kampala, Uganda. The events theme, ‘Changing Markets, Changing Consumers, Changing Strategies,’ helped attendees understand the changing nature of markets and consumers in East Africa, as well as the resulting requirement for changing strategies in the wake of this flux.
Continue ReadingNielsen Taps Into the Impact of Science at Neuromarketing World Forum 2018
A the recent Neuromarketing World Forum, Nielsen thought leaders discussed neuroscience-inspired guidelines on the communication of promotions to the Asian shopper, while sharing insights around the power of music in advertising.
Continue ReadingScience Meets Creative at the Next ARF Annual Conference
This year, Nielsen is a platinum sponsor of the conference and will be featured on four mainstage and breakout sessions. Our experts will use our combination of data and science to share what actually makes effective advertising.
Continue ReadingNielsen at NATPE: Over-the-top Growth and Opportunities
During the 2018 National Association of Television Program Executives (NATPE) conference in Miami Beach, Fla., Kelly Abcarian, SVP of Product Leadership at Nielsen, presented the state of OTT, including OTT viewing behaviors and the platforms’ growth in local markets.
Continue ReadingNielsen Explores the Intersection of Measurement and Technology at CES 2018
Kicking off 2018, Nielsen joined the Consumer Electronics Show (CES) in Las Vegas as an official sponsor last week, showcasing our research and innovations through mainstage presentations, live demos and lab media tours.
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