Connectivity is growing at a rapid pace around the globe, and it’s raising the stakes for marketers vying for consumers’ attention on a widening range of devices and platforms. This was the key topic at a recent panel discussion hosted by the Egypt Chapter of the American Chamber of Commerce.
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Beyond the Uniform breaks new ground as the first report in our Diverse Intelligence Series on veteran consumers and shows Nielsen’s ability to tell diverse consumer stories of all kinds. The report peels back the layers of U.S. veteran consumers’ lives and behaviors to provide actionable insights for marketers seeking to reach this informed, active and civically engaged consumer group.
Continue ReadingOn Nov. 29, to a crowd of advertisers, agencies and academics, our Consumer Neuroscience team unveiled a new state-of-the-art neuroscience lab located in downtown Cincinnati. This latest addition brings us to five labs in the U.S., joining Boston, San Francisco, Chicago and Atlanta, and a total of 16 labs around the world. The four-pod lab […]
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Damian Garbaccio, EVP, Advertiser Direct and Marketing Cloud at Nielsen, announced the launch of the Nielsen Auto Cloud fueled by J.D. Power as part of the Product Innovation Keynote at this year’s J.D. Power Automotive Roundtable.
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It’s time to rethink trade planning. That was the consensus among trade experts during a panel that Nielsen moderated at the Promotion Optimization Institute’s Fall Summit. The panel, which included representatives from California Olive Ranch, Church & Dwight Canada and Spectrum Brands, shared how they’re improving promotional decision-making.
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John Burbank, President of Nielsen Corporate Development & Strategic Initiatives, joined a panel discussion at a media event hosted by Alibaba’s Tmall in Shanghai on Double 11, where he discussed our ground-breaking strategic cooperation with the Tmall Innovation Center in front of a high-level crowd of select global media and influencers.
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On Oct. 18, Nielsen China was recognized at the 11th Annual ROI Festival, receiving an award for our successful Digital Ad Ratings (DAR) and Advertising Effectiveness (ADE) project with Tuopai Shede (沱牌舍得酒业), one of our key local liquor clients in China. Also at the event, we held our annual ROI luncheon, where Nielsen leaders spoke on the launch of Nielsen Marketing Cloud in China, and gave a keynote presentation about the power of big data and our IntelliGEO solution.
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The over-the-top landscape is largely untapped from an advertising perspective. The underlying challenge, as industry leaders discussed at the ARF’s recent OTTxSCIENCE conference, is having the right data and technology to provide both scale and efficiency across the industry.
Continue ReadingRecently, our consumer neuroscience experts had the opportunity to share some of our learnings at two Shopper Brain conferences, hosted by the Neuromarketing Science and Business Association (NMSBA), which focused on the intersection of retail and neuroscience: one was in New York City and one was in Rio de Janeiro.
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When it comes to viewing and listening behaviors, TV and radio are complementary media. Brad said, “We are finding now that TV and radio are not competing media but rather, are highly complementary. The combination of radio and TV makes for a stickier message,” said Brad Kelly during the “Audio Messaging and How to Do It Right” panel at Advertising Week.
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