Marketers Embrace Brand Autonomy at Millennium Alliance

Damian Garbaccio, EVP, Advertiser Direct and Marketing Cloud, recently spoke about brand marketing to an intimate group attending an event hosted by the Millennium Alliance. Damian focused on today’s media landscape, which is growing more complex than ever due to massive tectonic shifts in audience consumption habits, platform influence and rapidly evolving technologies.

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SABLE Explores What Makes a No. 1 Song During African-American Music Appreciation Month

To celebrate African-American Music Appreciation Month, our SABLE employee resource group hosted a panel of music executives on June 27 to explore what it takes to get a No. 1 album/song on the Billboard charts today and why having a song at the top of the charts continues to have so much relevance in the music industry.

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Scoring With Nielsen Live In Time for World Cup 2018

We’re excited to share that we’ve begun to pilot a new solution that will change how quickly brands can produce the insights they need to drive their business decisions. In time for the FIFA World Cup in Russia, Nielsen Live will deliver real-time data from Nielsen-visited stores to help brands manage their stock appropriately during the matches.

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