We’re excited to announce that we recently launched Nielsen Marketing Cloud in Australia—the 10th market globally to benefit from the platform. With Nielsen Marketing Cloud, brands, agencies and media companies are able to connect more deeply with their customers by combining data analytics, media planning, marketing activation and data management into a single cloud platform.
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Given the complexity and fluidity of the Kenyan retail market, we recently hosted an event in Nairobi focused on providing attendees, who were mainly sales professional from manufacturers and retailers, with an understanding of how they can optimize their sales processes so they can plan and execute their sales strategies with precision.
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The recent launch event for our SmartStore solution in Malaysia this week reinforced Nielsen’s capabilities to help our retailer and manufacturer clients better understand shopper behavior and measure how shoppers react at the moment of truth in any store format.
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We recently hosted GLAAD Chief Communications Officer Rich Ferraro at Nielsen’s Global Technology and Innovation Center (GTIC) in Oldsmar, Fla., building upon our collaboration with GLAAD to produce our first-ever public reporting of same-sex household viewership ratings.
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Nielsen was front and center at DX3 2019 as a leader in marketing technology and audience insights, as well as an authority in the consumer’s path-to-purchase. DX3, Canada’s immersive digital marketing and retail event featured the brightest minds in the industry from around the world showcasing their capabilities and highlighting trends for the upcoming year. […]
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Gender equality, work-life balance and personal improvement: These were the aspirational visions that arose during the International Women’s Day panel discussion that took place at Nielsen Singapore’s office on International Women’s Day.
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Meal kits represent one of the hottest trends in the fresh-focused consumer evolution. As Meagan Nelson, Associate Director, Nielsen Fresh Growth & Strategy, relayed to attendees at the 2019 Annual Meat Conference in Dallas, this fast-paced category continues to evolve in every aspect, from how and where meal kits are purchased to what’s included in the […]
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Convenient, experiential and healthier lifestyles: These are the rallying cries emerging in today’s U.S. adult beverage landscape and the principal themes Danny Brager, Senior Vice President, Nielsen U.S. Beverage Alcohol Practice, recently addressed at the Unified Wine & Grape Symposium in Sacramento and the Oregon Wine Symposium in Portland.
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At CES 2019, Nielsen’s Stacie de Armas, VP, Strategic Initiatives and Consumer Engagement, led the “Authenticity + Tech: Winning Latinx Engagement session,” which explored how companies can successfully reach the U.S. Hispanic community—digitally connected consumers who are driving growth for a variety of industries. She was joined Javier Delgado, Senior Director of Marketing for Walmart, and Roberto Ruiz, EVP of Research, Insights and Strategy for Univision.
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Ahead of the World Economic Forum, we conducted a survey to better understand the challenges for young people joining the workforce. Pat Dodd, Chief Commercial Officer, Nielsen Global Connect, shares the results, as well as his advice for today’s youth.
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