Ahead of the World Economic Forum, we conducted a survey to better understand the challenges for young people joining the workforce. Pat Dodd, Chief Commercial Officer, Nielsen Global Connect, shares the results, as well as his advice for today’s youth.
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In the U.S., the average person consumes over 82 hours of media a week via multitasking, a trend that will continue to grow in ways we never thought possible. In order to further grasp the opportunity in the current video landscape, particularly the growth of mobile video, marketers need to understand how people engage with video across screens rather than understanding segmented engagement with TV or digital.
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Visual IQ’s October events, “What’s Next in Digital” and the “Digital Marketing Asia 2018 Summit,” brought together more than 260 clients from banks, agency networks, consumer electronics, government, insurance, airlines, telcom, platform partners and retailers in Singapore to learn how to be more effective marketers.
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As consumers seek more compelling content in cost-effective ways, employing over-the-air (OTA) antennas for broadcast TV is growing rapidly. For broadcasters and advertisers, understanding who’s in OTA homes and how they engage with media is critical to understanding the current viewing landscape, which Nielsen discussed at the recent NATPE conference in Miami Beach.
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In an era where choice is at an all-time high, digital discovery is driving disloyalty. Today’s consumers are attracted to purchasing paths that lead them to the right product at the right price—wherever that may be at that moment. But when equipped with the right tools and datasets, brands and retailers can embrace retail infidelity as a means to foster growth.
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In front of an audience of forward-thinking researchers and marketers at a recent lleX Behavior Conference in Chicago, Dr. Sarah Yu, Client Service & Neuroscience Director at Nielsen Consumer Neuroscience presented along with Kathryn Grater, Senior Leader Research Innovation & Behavioral Science at Kimberly Clark, discussed the importance of using consumer neuroscience technologies to identify the meaningful influences on consumer behavior that help grow brands through innovation.
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Nielsen recently joined the Latin Academy of Recording Arts & Sciences as sponsor of the Leading Ladies Luncheon for the second consecutive year. The event, set in the midst of the star-studded Latin GRAMMYs week in Las Vegas, honors Latinas within the arts and entertainment industries who have made significant and indelible impressions on—and contributions to—their fields.
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Connectivity is growing at a rapid pace around the globe, and it’s raising the stakes for marketers vying for consumers’ attention on a widening range of devices and platforms. This was the key topic at a recent panel discussion hosted by the Egypt Chapter of the American Chamber of Commerce.
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Beyond the Uniform breaks new ground as the first report in our Diverse Intelligence Series on veteran consumers and shows Nielsen’s ability to tell diverse consumer stories of all kinds. The report peels back the layers of U.S. veteran consumers’ lives and behaviors to provide actionable insights for marketers seeking to reach this informed, active and civically engaged consumer group.
Continue ReadingOn Nov. 29, to a crowd of advertisers, agencies and academics, our Consumer Neuroscience team unveiled a new state-of-the-art neuroscience lab located in downtown Cincinnati. This latest addition brings us to five labs in the U.S., joining Boston, San Francisco, Chicago and Atlanta, and a total of 16 labs around the world. The four-pod lab […]
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