Nielsen Audio at Advertising Week: Audio Messaging and How to Do It Right

When it comes to viewing and listening behaviors, TV and radio are complementary media. Brad said, “We are finding now that TV and radio are not competing media but rather, are highly complementary. The combination of radio and TV makes for a stickier message,” said Brad Kelly during the “Audio Messaging and How to Do It Right” panel at Advertising Week.

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Trust, Protection and Transparency Are Key Elements to the Future Media Business

The digital revolution has brought about a world where an abundance of data and information is just a click away. The data created from those clicks and views bring benefits but also come with the responsibilities of building trust, providing protection and fostering transparency for data. Alongside other major industry power players, Nielsen thought leaders recently facilitated a discussion on these hot-button topics at Advertising Week New York 2018.

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Nielsen Brings Together Top Media Companies and Community Leaders at Crazy Rich Asians Screening

On the eve of Crazy Rich Asians’ nationwide U.S. release last week, we partnered up with Warner Bros. Pictures and IW Group to host a private screening in New York that brought together media professionals and Asian American leaders. The event celebrated a historic milestone for diversity and representation and sparked dialogue about the future of Hollywood in an increasingly multicultural consumer landscape.

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Marketers Embrace Brand Autonomy at Millennium Alliance

Damian Garbaccio, EVP, Advertiser Direct and Marketing Cloud, recently spoke about brand marketing to an intimate group attending an event hosted by the Millennium Alliance. Damian focused on today’s media landscape, which is growing more complex than ever due to massive tectonic shifts in audience consumption habits, platform influence and rapidly evolving technologies.

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SABLE Explores What Makes a No. 1 Song During African-American Music Appreciation Month

To celebrate African-American Music Appreciation Month, our SABLE employee resource group hosted a panel of music executives on June 27 to explore what it takes to get a No. 1 album/song on the Billboard charts today and why having a song at the top of the charts continues to have so much relevance in the music industry.

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