Each year at CES, C Space at the Aria gathers the world’s innovators, marketers and creatives in one venue to discuss the future of media and advertising. This year, Nielsen leaders joined the conversation to show how our data, insights and technology bring a shared truth to the industry.
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Content is Key In the Battle of Streaming Services
To dig into the future of television, David Kenny, Nielsen CEO & CDO, recently participated in a lively panel discussion at the Paley Center for Media’s IC Summit that explored the future of streaming. So, what’s the key to attracting audiences? Content.
Continue ReadingNielsen launches first ever Price and Promotion Management Workshop in Kuala Lumpur
We recently launched the first ever Price and Promotion Management Workshop in Kuala Lumpur Malaysia. With this training, we helped our retailer and manufacturer clients understand how to better implement more successful promotions based on their market trends and shopper objectives.
Continue ReadingNielsen Highlights Global E-Commerce Opportunity at the Amazon Global Sellers Summit in Shanghai
Justin Sargent, President, Nielsen China, recently gave a keynote speech at the 2019 Amazon Global Selling Cross-Border Summit in Shanghai, China. The summit brought together over 7,000 attendees from various key brands and online sellers to hear insights from across the global e-commerce and online landscape. Directed towards an audience looking to expand their international presence, Justin discussed the global online market and touched on the opportunities within the U.S., European and Japanese e-commerce markets.
Continue ReadingLead Europe 2019: Doing Not Trying—Results Matter in Diversity and Inclusion
Nielsen held center stage last week at the LEAD (Leading Executives Advancing Diversity) Network Event 2019 in Madrid, which gathered senior leaders across retail and consumer packaged goods from across Europe to highlight leading industry practices to improve gender diversity and inclusion.
Continue ReadingNYC Television Week 2019: Trust and Truth Will Drive the Future of TV
Nielsen recently made a splash at NYC Television Week, the premier conference highlighting progress, challenges and innovations in the U.S. TV industry. Throughout the week, our leaders shared how players across the industry can personalize advertising and programming to earn audiences’ trust and attention.
Continue ReadingHumans Give Meaning to Machines in the 4IR Workplace
As we progress into the Fourth Industrial Revolution, key questions arise: “What role will people play in the extraction of actionable data?” and “Which careers are being created as a result of these expanding possibilities?” These topics took center stage at the recent Science Technology and Maths Conference in Johannesburg.
Continue ReadingNielsen Leaders Trace the Black Consumer Journey with Members of the Congressional Black Caucus
We spent three days at the Congressional Black Caucus Foundation sharing key insights from our latest African American Diverse Intelligence Series report, It’s in the Bag: Black Consumers’ Path to Purchase, with members of Congress, corporate leaders and everyday consumers. The report was launched in conjunction with the conference.
Continue ReadingNielsen Singapore Case Competition 2019: Sparking Innovation With Young Minds
Nielsen has a long history of seeking out and nurturing young talent. That’s a primary way in which we remain at the forefront of measurement and data analytics. In Singapore, our “case competitions” are a great way to engage young minds and see how they use data, innovation and analytics to approach modern business challenges.
Continue ReadingAdvertising Week 2019: Truth and Representation Matter in Media
Last week, Nielsen executives took center-stage during Advertising Week to share their perspectives throughout various sessions on the power of data and information, the future of TV, the importance of taking a stand for what’s right and Nielsen’s role in serving as the source of truth for the media industry.
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