Nielsen Leaders Trace the Black Consumer Journey with Members of the Congressional Black Caucus

We spent three days at the Congressional Black Caucus Foundation sharing key insights from our latest African American Diverse Intelligence Series report, It’s in the Bag: Black Consumers’ Path to Purchase, with members of Congress, corporate leaders and everyday consumers. The report was launched in conjunction with the conference.

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Nielsen Shares Thoughts on What Comes After the 2020 U.S. Census at Reuters Newsmaker Event

Nielsen’s Christine Pierce, SVP Data Science, was on stage in New York City at a Reuters Newsmaker event to talk about the importance of accuracy and integrity for the upcoming U.S. Census in 2020. Nielsen believes the inclusion of a citizenship question could lead to inaccuracies in the underlying data—inaccuracies that could have a significant impact on businesses who rely on the data to make material decisions each day.

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Nielsen’s ESG Journey Supports Sustainable and Inclusive Communities

8 billion: That’s the projected global population by 2030. How does this growing global society sustain itself? As basic as the question is, it covers wide-sweeping facets that affect daily life everywhere—the availability of food, clean water, safe shelter, access to natural resources—needs that vary wildly around the globe, complicating the world’s challenges exponentially as our population continues to grow.

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Nielsen Event Highlights Impact of Double-Edged Demand in South Africa

The South African consumer landscape is fragmented and polarised, characterised by the double-edged demand of the South African consumer: Some feel more prosperous, while others are among the most financially stretched in the world. Some crave new, premium and convenience products, while others seek value for their money, quality private-label goods and prefer to stick to their firm favorites.

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