NIELSEN PAKISTAN HELPS CLIENTS WIN IN A COMPETITIVE MARKETPLACE

Early in August 2015, Nielsen Pakistan organized client networking events in Karachi and Lahore for more than 90 clients from more than 40 companies and a variety of industries, including fast-moving consumer goods (FMCG), telecom, media, retail and more. A first of its kind, Nielsen Pakistan offered exclusive insights on innovation success, optimizing go-to-market strategies […]

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Nielsen Swarms July 2015 TCA with Insights, Data and Trends for Broadcasters and Media

Nielsen made its second appearance at CTAM’s Television Critics Association (TCA) press tour in Los Angeles, Wednesday, July 29. TCA is a biannual event held in January and July that brings together more than 200 journalists who write about television and entertainment for print and online media outlets. Lynda Clarizio, Nielsen’s President of U.S. Media, […]

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Nielsen Leaves Its Mark at the 2015 Cannes Lions Festival

Amidst a sea of the world’s brightest creatives, marketers, technologists and media specialists at this year’s Cannes Lions Festival (June 21-27), we left our mark as Campaigners of Creativity—this year’s theme. We shared insights and innovative thought leadership to drive change in the media and technology industries. And for the first year, we became an […]

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Nielsen Total Audience: Putting TV, Radio and Digital On Level Playing Field

Total Audience is much more than a concept. Nielsen’s Total Audience vision is to create an environment where all video content and ads can be consistently measured. Over the course of 2015, we’ll begin to make our vision a reality. After all, these days consumers—be it binge watchers, TV traditionalist or cord-cutters–have more control over […]

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