Dodge’s ‘Wisdom’ Spot Takes Top Honors in Nielsen’s Automotive Ad Awards

 

 

When it comes to ad spend, few industries go bigger than auto. According to Nielsen Global Ad Intel, marketers spent $79 billion on TV ads in the U.S. last year. That spend represented 13% of the year’s total advertising on the small screen. So with that level of investment, it should go without saying that automotive marketers are eager to make every dollar count. And that means connecting with as many viewers—and possible buyers—as they can.

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Nielsen Calls For Multi-Model Approach to Marketing ROI Measurement at ARF Re!Think 2016

Big data keeps getting bigger as the number of devices we use on a daily basis continues to grow—and it’s confounding marketers looking for the most accurate measurement of their marketing ROI. But instead of a single measure, a multi-model approach may be marketers’ best chance to measure the full impact of their marketing effectiveness.

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Nielsen and Big Brothers Big Sisters Team Up to Launch the First Ever School-to-Work Program

Nielsen associates in Tampa, Florida, are participating in Big Brothers Big Sisters’ (BBBS) School-to-Work program, a workplace-based one-on-one mentoring program. On March 9, 2016, the participants gathered at an event hosted by Nielsen to celebrate their hard work and the success of the initiative.

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Quantum Virtual Conference Leaps ‘Around The World in 8 Hours’ With London Book Fair

India's Book Market

Nielsen Book has been at the center of the book supply chain for over 150 years and has exhibited at London Book Fair, part of Reed Exhibitions, since it started many years ago originally as, The London and International Book Fair. Therefore, we were delighted to be approached by the London Book Fair last year to discuss how we could collaborate and provide market insights to the book community.

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Nielsen UAE Collaborates With Marketing to Women Conference

Arab women, specifically those in countries of the Gulf Cooperation Council (GCC), will soon be a force to reckon with—if they aren’t already. On Feb. 8, 2016, we collaborated with the GMR Marketing to Women conference to share some of the early insights that we have uncovered about Arab women in the GCC from our newly launched ‘Aalam-Al-Nisa’ syndicated survey.

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