Get the Total Audio Perspective from Nielsen

Today the audio landscape is changing faster than ever before. Consumers’ entertainment choices are constantly expanding – monthly, weekly and hourly. As the usage of smartphones has skyrocketed, broadband access has proliferated and connected cars roll off the assembly line, radio’s appeal among Americans remains highly important. In markets large and small, radio is an […]

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Driving Innovation in a Sea of Change, Nielsen’s Measurement Solutions Take Center Stage at Ad Week

There’s never been as much of a need for a complete view of the consumer as there is today. And so when Steve Hasker, Global President, Nielsen, took the stage during the Measuring the Total Audience session during Advertising Week, he emphasized the transitional power that media has and how Nielsen’s innovations are helping all […]

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Nielsen Hosts 4th Annual Greater China Consumer 360

On Sept. 8, 2015, Nielsen hosted its fourth Consumer 360 in Pudong, Shanghai. This one-day summit, which took place amid China’s market revolution, showcased insights from Nielsen’s consumer behavior experts, global and regional economists and executives from multinational and local giant corporations across the media, automotive, finance, fast-moving consumer goods (FMCG) and electronics industries. With […]

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NIELSEN PAKISTAN HELPS CLIENTS WIN IN A COMPETITIVE MARKETPLACE

Early in August 2015, Nielsen Pakistan organized client networking events in Karachi and Lahore for more than 90 clients from more than 40 companies and a variety of industries, including fast-moving consumer goods (FMCG), telecom, media, retail and more. A first of its kind, Nielsen Pakistan offered exclusive insights on innovation success, optimizing go-to-market strategies […]

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