Nielsen Leaves Its Mark at the 2015 Cannes Lions Festival

Amidst a sea of the world’s brightest creatives, marketers, technologists and media specialists at this year’s Cannes Lions Festival (June 21-27), we left our mark as Campaigners of Creativity—this year’s theme. We shared insights and innovative thought leadership to drive change in the media and technology industries. And for the first year, we became an […]

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Nielsen Total Audience: Putting TV, Radio and Digital On Level Playing Field

Total Audience is much more than a concept. Nielsen’s Total Audience vision is to create an environment where all video content and ads can be consistently measured. Over the course of 2015, we’ll begin to make our vision a reality. After all, these days consumers—be it binge watchers, TV traditionalist or cord-cutters–have more control over […]

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