Nielsen Touts Neuroscience at National Restaurant Association Marketing Executives Group Conference

Every player in the retail and food service industry is looking for an edge, and Nielsen executives provided a path forward in the form of neuroscience. Leading three, five-minute sessions and breakout roundtable discussions at a recent National Restaurant Association event in Chicago, Dr. Elise Temple, Vice President of Neuroscience at Nielsen, and Elizabeth Douglass, Senior Vice President of Client Consulting at Nielsen, had the opportunity to educate attendees on the subconscious factors driving consumer behavior—factors that consumers can’t easily articulate.

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Nielsen at NACS: Personalization and Customization Are the Future of Convenience

At this year’s NACS North American CEO Summit Jeanne Danubio, President, North America Connect, provided recommendations into how today’s C-store can shift from tobacco, gasoline and beer to become central meeting places, to transform into ideal pick up points, and to embrace innovations that improve shoppers’ ability to customize and personalize their experiences.

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Nielsen Launches Nielsen Marketing Cloud in Australia

We’re excited to announce that we recently launched Nielsen Marketing Cloud in Australia—the 10th market globally to benefit from the platform. With Nielsen Marketing Cloud, brands, agencies and media companies are able to connect more deeply with their customers by combining data analytics, media planning, marketing activation and data management into a single cloud platform.

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Nielsen Brings Marketing Innovation to the Next Frontier at DX3

Nielsen was front and center at DX3 2019 as a leader in marketing technology and audience insights, as well as an authority in the consumer’s path-to-purchase. DX3, Canada’s immersive digital marketing and retail event featured the brightest minds in the industry from around the world showcasing their capabilities and highlighting trends for the upcoming year. […]

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