Sustainable Business Strategies: A Conversation on Social Responsibility at the Better Business Bureau Forum

Leading experts in the sustainability area, including Julia Wilson, Vice President of Global Responsibility & Sustainability, Nielsen, recently gathered in New York City for the BBB Forum on Corporate Responsibility to discuss today’s sustainably minded consumers and what qualities they look for when making their shopping decisions.

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Asian American Women Leaders Hold the Power to Break Down Stereotypes, Finds Nielsen and AABDC Study

Through Nielsen Cares and our Data for Good pro bono program, Nielsen collaborated with AABDC in spring 2019 on a qualitative study of Asian American women in leadership roles. We analyzed findings from guided interviews for trends, and Mariko Carpenter, VP, Strategic Community Alliances, and Idil Cakim, VP, Media Analytics, presented the findings at the AABDC’s Asian American Women Leadership Conference in New York at the Bank of America Tower on May 10.

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Nielsen Russia Touts Big Data and Tech-Driven Measurement for 25th Anniversary

To celebrate our 25th anniversary in Russia, we invited more than 185 CEO and C-suite guests from the FMCG and retail industries to our offices. During the event, we invited them to learn more about our tech-driven measurement solutions, which allow them to have access to data on the go, launch best products even faster, precisely measure returns on investments and understand consumer needs that are hard to express with words.

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Nielsen Touts Neuroscience at National Restaurant Association Marketing Executives Group Conference

Every player in the retail and food service industry is looking for an edge, and Nielsen executives provided a path forward in the form of neuroscience. Leading three, five-minute sessions and breakout roundtable discussions at a recent National Restaurant Association event in Chicago, Dr. Elise Temple, Vice President of Neuroscience at Nielsen, and Elizabeth Douglass, Senior Vice President of Client Consulting at Nielsen, had the opportunity to educate attendees on the subconscious factors driving consumer behavior—factors that consumers can’t easily articulate.

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Nielsen at NACS: Personalization and Customization Are the Future of Convenience

At this year’s NACS North American CEO Summit Jeanne Danubio, President, North America Connect, provided recommendations into how today’s C-store can shift from tobacco, gasoline and beer to become central meeting places, to transform into ideal pick up points, and to embrace innovations that improve shoppers’ ability to customize and personalize their experiences.

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