At The Global Summit of the Global Consumer Goods Forum held in Berlin, Konrad Gerszke, President, Lead Markets at Nielsen, hosted a special session investigating the disruptive forces redefining today’s path to purchase and outlined effective strategies to capture opportunities in this changing landscape.
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The Alliance 4 Youth, a business-driven initiative to promote youth employment, recently expanded to Latin America. And as a steadfast partner with the organization, Nielsen was on hand at the Pacific Pact launch event, along with 36 national and local partner companies.
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Three of our leaders recently participated in Advertising Week Asia 2017 in Tokyo along with some of the brightest minds across the marketing, advertising, technology and entertainment industries.
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Each year on NGID, associates unite as a global Nielsen family for one mission: connect with our communities by donating time, skills, and expertise to those in need.
Continue ReadingWe have expanded our relationship with Twitter to provide measurement of mobile campaigns to 23 new global markets, in addition to the U.S., through Digital Ad Ratings.
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We’re proud to announce that Nielsen was named a winner for the Shorty Awards’ “Industry – Business to Business” category for our Nielsen Around the World campaign.
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With a strong foothold in Europe, the Alliance 4 YOUth, which Nielsen is a global partner in, recently launched with great success in the Middle East, North Africa and Pakistan (MENAP), significantly broadening the organization’s reach and impact.
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At the beginning of March, Nielsen Japan hosted its first-ever Consumer 360 event in Tokyo. More than 300 clients from across industries attended the conference to hear about the latest trends and insights from Nielsen.
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Crystal Barnes, vice president, Global Responsibility & Sustainability, Nielsen, recently shared details behind the company’s decision to begin sustainability reporting, as well as insights on the experience so far, which were published in The Conference Board Sustainability Practices Dashboard in November 2016.
Continue ReadingSmartphone ownership in Japan has risen rapidly in recent years, diversifying how consumers view media content and advertising. To create a standard and common digital (PC and mobile) audience measurement service for the Japan market, we recently announced a business partnership with Video Research Ltd (VR).
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