Nielsen China and Alibaba Join Forces on New Product Performance Index

At the end of September, we announced a strategic partnership and data cooperation with Alibaba’s Tmall Innovation Center. The collaboration will integrate Tmall online data for newly launched products with our industry-leading offline retail data in order to deliver omni-channel insights about recent fast-moving consumer goods (FMCG) innovations and trends in the China market.

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Celebrating 20 Years of Measurement in Croatia

We’re proud to be marking our 20th anniversary of providing data and insights to local and multinational manufacturers and retailers in Croatia. Over the last two decades, Nielsen has grown from having just seven associates in the country filling out questionnaires and printing and binding reports on ad-hoc research projects to having 120 permanent members of staff and fully automated electronic data processing and delivery of reports on web portals.

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Thousands of Volunteers Engage and Serve on 7th Annual Nielsen Global Impact Day

On Thursday, June 21, over 24,000 Nielsen associates from 91 countries volunteered across more than 1,450 events to participate in our seventh annual Nielsen Global Impact Day (NGID). NGID is our annual day of service when we encourage our colleagues around the world to donate their time, skills and expertise to benefit their communities.

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Demand Fuels Nielsen Consumer Neuroscience Expansion

To satisfy the needs of the rising adoption of consumer neuroscience, Nielsen has enhanced and expanded its consumer neuroscience labs in Boston, Japan, China and Singapore. Our 14 labs around the globe are where our consumer neuroscience studies are conducted, employing our suite of tools with recruited participants. These updates to our labs allow us to further deliver unparalleled consumer insights with high efficiency.

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