We’re proud to announce that Nielsen recently ranked No. 10 on Fortune Magazine’s list of the 25 Best Workplaces in New York, based on a survey of our associates.
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Category: Global
Nielsen and JD.COM Combine Forces to Unleash the Power of Connected Commerce
On July 25, we announced a collaboration with JD.COM, one of the two largest B2C online retailers in China, allowing us to tap into the user base of their e-commerce platform and add a wealth of valuable data to our Multi-Touch Attribution (MTA) product.
Continue ReadingWhy Is the Launch of Digital Content Ratings Important for Australia?
We recently asked industry leaders across Australia why they think Nielsen Digital Content Ratings is so important for Australia and how it’s once again putting Australia at the forefront of digital audience measurement globally.
Continue ReadingNielsen’s Internal Communications Team Lands Top Industry Award
Nielsen’s 12-person internal communications team recently took top honors in the large team category in the 2017 CEB Internal Communications awards. In addition to having been selected from a group of leading global organizations, the Nielsen team’s win is especially rewarding given that those in the large team category must have at least 12 members to be eligible, proving that power and effectiveness aren’t always correlated with sheer staffing numbers.
Continue ReadingNielsen and Weibo Partner to Help Advertisers Better Understand Online Audiences
On June 27th, we kicked off our new, ground-breaking partnership with Weibo on Nielsen Digital Ad Ratings and Digital Brand Effect during a launch event in Shanghai.
Continue ReadingThe Consumer Goods Industry Is the New Battleground for Connected Commerce
At The Global Summit of the Global Consumer Goods Forum held in Berlin, Konrad Gerszke, President, Lead Markets at Nielsen, hosted a special session investigating the disruptive forces redefining today’s path to purchase and outlined effective strategies to capture opportunities in this changing landscape.
Continue ReadingNielsen Joins Alliance 4 YOUth’s Pacific Pact
The Alliance 4 Youth, a business-driven initiative to promote youth employment, recently expanded to Latin America. And as a steadfast partner with the organization, Nielsen was on hand at the Pacific Pact launch event, along with 36 national and local partner companies.
Continue ReadingExploring Measurement in a Digital World at Advertising Week Asia
Three of our leaders recently participated in Advertising Week Asia 2017 in Tokyo along with some of the brightest minds across the marketing, advertising, technology and entertainment industries.
Continue ReadingNielsen’s 6th Global Impact Day Activates Thousands of Nielsen Volunteers
Each year on NGID, associates unite as a global Nielsen family for one mission: connect with our communities by donating time, skills, and expertise to those in need.
Continue ReadingGoing Global: Nielsen Digital Ad Ratings to Measure Twitter in 23 New Markets
We have expanded our relationship with Twitter to provide measurement of mobile campaigns to 23 new global markets, in addition to the U.S., through Digital Ad Ratings.
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