Our connected commerce research helps identify various information sources consumers are seeking before making online purchases. It also highlights what brands and retailers can use to encourage e-commerce sales conversions in multiple product categories.
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At the end of September, we announced a strategic partnership and data cooperation with Alibaba’s Tmall Innovation Center. The collaboration will integrate Tmall online data for newly launched products with our industry-leading offline retail data in order to deliver omni-channel insights about recent fast-moving consumer goods (FMCG) innovations and trends in the China market.
Continue ReadingWe’re excited to share that Woolworths, Australia’s biggest grocery retailer, has selected Nielsen and Quantium to join its new data sharing journey.
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We’re proud to be marking our 20th anniversary of providing data and insights to local and multinational manufacturers and retailers in Croatia. Over the last two decades, Nielsen has grown from having just seven associates in the country filling out questionnaires and printing and binding reports on ad-hoc research projects to having 120 permanent members of staff and fully automated electronic data processing and delivery of reports on web portals.
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On Thursday, June 21, over 24,000 Nielsen associates from 91 countries volunteered across more than 1,450 events to participate in our seventh annual Nielsen Global Impact Day (NGID). NGID is our annual day of service when we encourage our colleagues around the world to donate their time, skills and expertise to benefit their communities.
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We recently hosted a Nielsen Consumer 360 event in Johannesburg, South Africa. The event’s theme, ‘Beating The Odds: Today And Tomorrow,’ provided attendees an understanding of the changing South African consumer, retail and media landscape, thereby helping them identify opportunities to win in South Africa.
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To help our clients navigate Russia’s shifting FMCG landscape, we recently hosted Nielsen’s fourth-annual CEO Breakfast in Moscow. Forty-one general managers from multinational corporations and local giants gathered to hear insights on the Russian and global markets directly from our leaders.
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To satisfy the needs of the rising adoption of consumer neuroscience, Nielsen has enhanced and expanded its consumer neuroscience labs in Boston, Japan, China and Singapore. Our 14 labs around the globe are where our consumer neuroscience studies are conducted, employing our suite of tools with recruited participants. These updates to our labs allow us to further deliver unparalleled consumer insights with high efficiency.
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Nielsen recently hosted two milestone market intelligence events in Nairobi, Kenya, and in Kampala, Uganda. The events theme, ‘Changing Markets, Changing Consumers, Changing Strategies,’ helped attendees understand the changing nature of markets and consumers in East Africa, as well as the resulting requirement for changing strategies in the wake of this flux.
Continue ReadingCovering 59 countries across five regions—and growing every quarter—the Quarter by Numbers report series provides a global snapshot of what’s going on in our markets today.
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