We recently hosted a Nielsen Consumer 360 event in Johannesburg, South Africa. The event’s theme, ‘Beating The Odds: Today And Tomorrow,’ provided attendees an understanding of the changing South African consumer, retail and media landscape, thereby helping them identify opportunities to win in South Africa.
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Seeding Future Growth in Russia’s Shifting Market
To help our clients navigate Russia’s shifting FMCG landscape, we recently hosted Nielsen’s fourth-annual CEO Breakfast in Moscow. Forty-one general managers from multinational corporations and local giants gathered to hear insights on the Russian and global markets directly from our leaders.
Continue ReadingDemand Fuels Nielsen Consumer Neuroscience Expansion
To satisfy the needs of the rising adoption of consumer neuroscience, Nielsen has enhanced and expanded its consumer neuroscience labs in Boston, Japan, China and Singapore. Our 14 labs around the globe are where our consumer neuroscience studies are conducted, employing our suite of tools with recruited participants. These updates to our labs allow us to further deliver unparalleled consumer insights with high efficiency.
Continue ReadingDebunking Retail Myths and Unveiling Consumer Behavior in East Africa
Nielsen recently hosted two milestone market intelligence events in Nairobi, Kenya, and in Kampala, Uganda. The events theme, ‘Changing Markets, Changing Consumers, Changing Strategies,’ helped attendees understand the changing nature of markets and consumers in East Africa, as well as the resulting requirement for changing strategies in the wake of this flux.
Continue ReadingIdentifying Growth Requires a Global Lens
Covering 59 countries across five regions—and growing every quarter—the Quarter by Numbers report series provides a global snapshot of what’s going on in our markets today.
Continue ReadingNielsen Mexico Earns HRC Equality Recognition
Our offices in Mexico recently earned the Human Rights Campaign (HRC) Foundation’s Corporate Equality Certification for 2018.
Continue ReadingNielsen Recognized as One of the Best Companies for Women In India
For the second year in a row, The Working Mother Research Institute and AVTAR has recognized Nielsen as one of the “100 Best Companies for Women in India.”
Continue ReadingNielsen’s Employee Resource Groups See Growth in Membership and Engagement
We recently held the fourth-annual ERG Experience Week (also known as enERGize Week), with more than 5,200 associates in more than 70 offices across 49 countries coming together for a week full of enERGizing activities.
Continue ReadingNielsen Russia Packs Foods for 360 Families
Nielsen Russia recently partnered with the Charity Fund FoodBank Rus, volunteering to pack and distribute essential foods like rice, buckwheat, pea, oatmeal and pasta to those who are in need.
Continue ReadingNielsen Named to Fortune’s List of Best Workplaces in New York
We’re proud to announce that Nielsen recently ranked No. 10 on Fortune Magazine’s list of the 25 Best Workplaces in New York, based on a survey of our associates.
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