To satisfy the needs of the rising adoption of consumer neuroscience, Nielsen has enhanced and expanded its consumer neuroscience labs in Boston, Japan, China and Singapore. Our 14 labs around the globe are where our consumer neuroscience studies are conducted, employing our suite of tools with recruited participants. These updates to our labs allow us to further deliver unparalleled consumer insights with high efficiency.
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Nielsen recently hosted two milestone market intelligence events in Nairobi, Kenya, and in Kampala, Uganda. The events theme, ‘Changing Markets, Changing Consumers, Changing Strategies,’ helped attendees understand the changing nature of markets and consumers in East Africa, as well as the resulting requirement for changing strategies in the wake of this flux.
Continue ReadingCovering 59 countries across five regions—and growing every quarter—the Quarter by Numbers report series provides a global snapshot of what’s going on in our markets today.
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Our offices in Mexico recently earned the Human Rights Campaign (HRC) Foundation’s Corporate Equality Certification for 2018.
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For the second year in a row, The Working Mother Research Institute and AVTAR has recognized Nielsen as one of the “100 Best Companies for Women in India.”
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We recently held the fourth-annual ERG Experience Week (also known as enERGize Week), with more than 5,200 associates in more than 70 offices across 49 countries coming together for a week full of enERGizing activities.
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Nielsen Russia recently partnered with the Charity Fund FoodBank Rus, volunteering to pack and distribute essential foods like rice, buckwheat, pea, oatmeal and pasta to those who are in need.
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We’re proud to announce that Nielsen recently ranked No. 10 on Fortune Magazine’s list of the 25 Best Workplaces in New York, based on a survey of our associates.
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On July 25, we announced a collaboration with JD.COM, one of the two largest B2C online retailers in China, allowing us to tap into the user base of their e-commerce platform and add a wealth of valuable data to our Multi-Touch Attribution (MTA) product.
Continue ReadingWe recently asked industry leaders across Australia why they think Nielsen Digital Content Ratings is so important for Australia and how it’s once again putting Australia at the forefront of digital audience measurement globally.
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