We’re excited to share that we’ve launched a South African chapter of our Sustaining Active Black Leadership & Empowerment (SABLE) employee resource group (ERG) in Johannesburg during a Diversity & Inclusion (D&I) town hall meeting late last year.
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Visual IQ’s October events, “What’s Next in Digital” and the “Digital Marketing Asia 2018 Summit,” brought together more than 260 clients from banks, agency networks, consumer electronics, government, insurance, airlines, telcom, platform partners and retailers in Singapore to learn how to be more effective marketers.
Continue ReadingWe’re excited to share that Nielsen was recently listed as a “Strong Performer” in “The Forrester WaveTM: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018 Report.” This is a significant recognition considering it’s Forrester Research’s first wave report for Asia Pacific.
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We’re proud to be celebrating Nielsen’s 25th anniversary in Romania. Over the last two and a half decades, Nielsen Romania has grown from a small team of just six associates auditing 90 stores in Bucharest to having 210 permanent members of staff, covering all fast-moving consumer goods (FMCG) business in the country.
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Our connected commerce research helps identify various information sources consumers are seeking before making online purchases. It also highlights what brands and retailers can use to encourage e-commerce sales conversions in multiple product categories.
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At the end of September, we announced a strategic partnership and data cooperation with Alibaba’s Tmall Innovation Center. The collaboration will integrate Tmall online data for newly launched products with our industry-leading offline retail data in order to deliver omni-channel insights about recent fast-moving consumer goods (FMCG) innovations and trends in the China market.
Continue ReadingWe’re excited to share that Woolworths, Australia’s biggest grocery retailer, has selected Nielsen and Quantium to join its new data sharing journey.
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We’re proud to be marking our 20th anniversary of providing data and insights to local and multinational manufacturers and retailers in Croatia. Over the last two decades, Nielsen has grown from having just seven associates in the country filling out questionnaires and printing and binding reports on ad-hoc research projects to having 120 permanent members of staff and fully automated electronic data processing and delivery of reports on web portals.
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On Thursday, June 21, over 24,000 Nielsen associates from 91 countries volunteered across more than 1,450 events to participate in our seventh annual Nielsen Global Impact Day (NGID). NGID is our annual day of service when we encourage our colleagues around the world to donate their time, skills and expertise to benefit their communities.
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We recently hosted a Nielsen Consumer 360 event in Johannesburg, South Africa. The event’s theme, ‘Beating The Odds: Today And Tomorrow,’ provided attendees an understanding of the changing South African consumer, retail and media landscape, thereby helping them identify opportunities to win in South Africa.
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