The recent launch event for our SmartStore solution in Malaysia this week reinforced Nielsen’s capabilities to help our retailer and manufacturer clients better understand shopper behavior and measure how shoppers react at the moment of truth in any store format.
Continue Reading
On March 5, 2019, the first set of students participating in the Nielsen Research Academy graduated, marking the successful completion of a three-month program at Forman Christian College University.
Continue ReadingTo celebrate International Women’s Day 2018 this March 8, we recently undertook a new gender-focused study. The report found that as the number of financially independent women around the world is increasing, so too is their optimism about the future, along with their focus on health and wellness.
Continue Reading
We’re excited to share that we’ve launched a South African chapter of our Sustaining Active Black Leadership & Empowerment (SABLE) employee resource group (ERG) in Johannesburg during a Diversity & Inclusion (D&I) town hall meeting late last year.
Continue Reading
Visual IQ’s October events, “What’s Next in Digital” and the “Digital Marketing Asia 2018 Summit,” brought together more than 260 clients from banks, agency networks, consumer electronics, government, insurance, airlines, telcom, platform partners and retailers in Singapore to learn how to be more effective marketers.
Continue ReadingWe’re excited to share that Nielsen was recently listed as a “Strong Performer” in “The Forrester WaveTM: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018 Report.” This is a significant recognition considering it’s Forrester Research’s first wave report for Asia Pacific.
Continue Reading
We’re proud to be celebrating Nielsen’s 25th anniversary in Romania. Over the last two and a half decades, Nielsen Romania has grown from a small team of just six associates auditing 90 stores in Bucharest to having 210 permanent members of staff, covering all fast-moving consumer goods (FMCG) business in the country.
Continue Reading
Our connected commerce research helps identify various information sources consumers are seeking before making online purchases. It also highlights what brands and retailers can use to encourage e-commerce sales conversions in multiple product categories.
Continue Reading
At the end of September, we announced a strategic partnership and data cooperation with Alibaba’s Tmall Innovation Center. The collaboration will integrate Tmall online data for newly launched products with our industry-leading offline retail data in order to deliver omni-channel insights about recent fast-moving consumer goods (FMCG) innovations and trends in the China market.
Continue ReadingWe’re excited to share that Woolworths, Australia’s biggest grocery retailer, has selected Nielsen and Quantium to join its new data sharing journey.
Continue Reading