Changing Attitudes and Awareness About Intellectual Disabilities with Data

 

Since 2014, Nielsen has had a strategic alliance with Special Olympics, and as part, we’re working with the organization to help better understand the impact of its programs and the influence of people with intellectual disabilities by using our data, measurement and analytical capabilities.

Continue Reading

Crossing the Border: Nielsen Quantifies Economic Impact of Mexican Consumers for Rio Grande Valley Area

While country borders sharply define the nationality of the consumers within them, these lines drawn on a map don’t prevent consumer habits, spending and people from moving across them. Recently, Nielsen presented a cross-border study on consumer behavior and media consumption in the Rio Grande Valley.

Continue Reading

Quantum Virtual Conference Leaps ‘Around The World in 8 Hours’ With London Book Fair

India's Book Market

Nielsen Book has been at the center of the book supply chain for over 150 years and has exhibited at London Book Fair, part of Reed Exhibitions, since it started many years ago originally as, The London and International Book Fair. Therefore, we were delighted to be approached by the London Book Fair last year to discuss how we could collaborate and provide market insights to the book community.

Continue Reading

Nielsen UAE Collaborates With Marketing to Women Conference

Arab women, specifically those in countries of the Gulf Cooperation Council (GCC), will soon be a force to reckon with—if they aren’t already. On Feb. 8, 2016, we collaborated with the GMR Marketing to Women conference to share some of the early insights that we have uncovered about Arab women in the GCC from our newly launched ‘Aalam-Al-Nisa’ syndicated survey.

Continue Reading

E-Commerce Giant Alibaba Awards Nielsen Prestigious Silver Partner Award

E-commerce giant, Alibaba, recently awarded Nielsen China its Silver Partner Award—largely for the two companies’ collaboration on the New Offer Advisor solution introduced earlier this year. New Offer Advisor—coupling Alibaba’s big data capabilities with Nielsen’s superior data analysis to offer the best business insights to clients via a digital platform—has broken new ground in innovation […]

Continue Reading