Prepare for What’s Next in the Complex Retail Landscape

To help our clients better understand how Nielsen estimates data to provide the best market read possible, we recently launched the Ultimate Guide to Nielsen Retail Measurement Services (RMS). Our clients can use our latest technology-rich, learning materials to power real-time decision-making and meet opportunity where it waits—right here, right now.

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Nielsen’s Dramatic Track Record of Innovation in our Watch Division Over the Years

Over the past several years, we’ve made tremendous progress advancing our ability to measure consumer behavior across platforms and delivering critical solutions that help our clients better monetize opportunities to reach audiences of content and ads. To illustrate our progress, we’ve created a timeline focused on our innovative steps forward in measuring the media landscape.

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Owned Content Performance From Nielsen’s Social Content Ratings® Digs Deeper Into the World of Social Media

Since 2016, Nielsen’s Social Content Ratings® (SCR) has been the leading syndicated standardized measurement of the social impact of television across Facebook, Instagram and Twitter. To provide even greater insights into the performance of content posted by accounts officially associated with TV programming, we recently introduced an enhancement known as Owned Content Performance.

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