Understanding Consumers With Trusted Data and Insights

To help manufacturers and retailers better understand the “how” behind consumer purchasing behavior, we recently launched our Ultimate Guide to Nielsen Consumer Panel Services. This engaging and interactive learning path showcases how our clients can use our consumer data to capture more actionable insights, draw conclusions about what drives business and meet consumer needs more effectively. 

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Nielsen Brandbank Gains GS1 Recognition for Providing Quality-Certified Health & Beauty Data in the Netherlands

Data quality and trust are a huge part of Nielsen’s value proposition, which is why Nielsen is thrilled to announce that Nielsen Brandbank is the first data management service to be recognized by GS1, a global non-profit standards organization, for its ability to capture data certified for quality within the health and beauty sector in the Netherlands.

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Nielsen Russia Touts Big Data and Tech-Driven Measurement for 25th Anniversary

To celebrate our 25th anniversary in Russia, we invited more than 185 CEO and C-suite guests from the FMCG and retail industries to our offices. During the event, we invited them to learn more about our tech-driven measurement solutions, which allow them to have access to data on the go, launch best products even faster, precisely measure returns on investments and understand consumer needs that are hard to express with words.

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Nielsen Touts Neuroscience at National Restaurant Association Marketing Executives Group Conference

Every player in the retail and food service industry is looking for an edge, and Nielsen executives provided a path forward in the form of neuroscience. Leading three, five-minute sessions and breakout roundtable discussions at a recent National Restaurant Association event in Chicago, Dr. Elise Temple, Vice President of Neuroscience at Nielsen, and Elizabeth Douglass, Senior Vice President of Client Consulting at Nielsen, had the opportunity to educate attendees on the subconscious factors driving consumer behavior—factors that consumers can’t easily articulate.

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Nielsen Launches Nielsen Marketing Cloud in Australia

We’re excited to announce that we recently launched Nielsen Marketing Cloud in Australia—the 10th market globally to benefit from the platform. With Nielsen Marketing Cloud, brands, agencies and media companies are able to connect more deeply with their customers by combining data analytics, media planning, marketing activation and data management into a single cloud platform.

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