Nielsen’s Dramatic Track Record of Innovation in our Watch Division Over the Years

Over the past several years, we’ve made tremendous progress advancing our ability to measure consumer behavior across platforms and delivering critical solutions that help our clients better monetize opportunities to reach audiences of content and ads. To illustrate our progress, we’ve created a timeline focused on our innovative steps forward in measuring the media landscape.

Continue Reading

Owned Content Performance From Nielsen’s Social Content Ratings® Digs Deeper Into the World of Social Media

Since 2016, Nielsen’s Social Content Ratings® (SCR) has been the leading syndicated standardized measurement of the social impact of television across Facebook, Instagram and Twitter. To provide even greater insights into the performance of content posted by accounts officially associated with TV programming, we recently introduced an enhancement known as Owned Content Performance.

Continue Reading

SABLE Explores What Makes a No. 1 Song During African-American Music Appreciation Month

To celebrate African-American Music Appreciation Month, our SABLE employee resource group hosted a panel of music executives on June 27 to explore what it takes to get a No. 1 album/song on the Billboard charts today and why having a song at the top of the charts continues to have so much relevance in the music industry.

Continue Reading