As we put the finishing touches on our new Millennials on Millennials report, we sat down with some Nielsen associates from this generation who created the report to discuss some key insights from the study and see how their own behavior measures up to those detailed in the report.Continue Reading
Music consumption (in terms of album sales, digital tracks and streaming volume) is up, thanks in large part to increases in streaming. So can market-level streaming activity help radio programmers when it comes to their format?Continue Reading
Across the store, retailers and manufacturers have opportunities to realign their approach based on how consumers experience their grocery shopping occasions, as total food shoppers.Continue Reading
Digital in TV Ratings is the second component of our Total Audience framework to gain MRC accreditation, joining Nielsen Digital Ad Ratings.Continue Reading
By using technology that uncovers non-conscious, unfiltered, neurobiological-based responses and reactions to its ads, the Ad Council is able to diagnose what’s working and what’s not on a second-by-second level.Continue Reading
There’s no doubt that health and wellness is on the minds of consumers, retailers and manufacturers. Andrew Mandzy, director of strategic insights for the Health & Wellness Growth & Strategy business, is helping Nielsen clients follow the path to purchase along the total consumer health care journey.
Introduced in November, Nielsen Shopper Essentials Suite is a simple and efficient online platform that provides clients with a complete and interactive view of shoppers across retail channels and categories, helping them make real-time decisions to drive growth.
Reaching more than 92% of Americans aged 12 and older each week, radio remains a powerful medium—a fact recently demonstrated in Chicago.Continue Reading
Louise Keely highlights how Nielsen’s Consumer Confidence Index’s data set provides clients with unique and powerful insight into how consumers feel about their future spending and economic outlooks—sentiments that are directly linked to their local situations.Continue Reading
With on-demand audio and podcasting no longer being a niche medium, Nielsen is committed to expanding its capabilities so that it can measure engagement with that content as well.