Responsible Travel Furthers Nielsen’s Sustainability Efforts

Our Global Travel & Procurement team manages our travel suppliers in order to provide the best possible value to our Nielsen associates and to ensure that we’re focused on responsible resource management and environmental sustainability in the way that we travel. In both of our most recent non-financial materiality assessments, travel has emerged as one of the most important issues for Nielsen to monitor as it relates to the nature of our business and what our stakeholders view as most important.

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Nielsen BASES Gives Back through Skills-Based Volunteering

The Nielsen BASES Innovation Practice works with clients to develop and achieve more sustainable and substantial growth by using predictive analytics to measure and maximize clients’ new product launch potential. Growing from the passion of those two volunteers, BASES Gives Back implemented 28 projects in 2018 across nine locations and engaged 230 volunteers for 900 volunteer hours.

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Nielsen’s Pro Bono Trash Blindness Survey is a Foray into Environmental Skill-Based Volunteering

We recently learned about an opportunity with the Let’s Do It Foundation, the team that initiated World Cleanup Day (WCD), to further the waste management cause. Using data—one of Nielsen’s strongest assets—we led a pro bono survey for the foundation to assess consumer perceptions about trash. Deemed a trash blindness survey, the objective was to learn how “blind” to trash global consumers are.

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Nielsen Canada Makes a Difference with Data for Good

Nielsen Canada recently delivered the fifth year of a Data for Good project that’s enabled Canadian nonprofit organizations to receive valuable new insights about potential donors and volunteers. Through a custom study that began in 2014, a representative sample of 2,000 Canadian residents responded to survey questions related to behaviors and attitudes about four kinds of charitable support: monetary donations, volunteering, in-kind donations, and event attendance.

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Nielsen Included in 2019 Sustainability Yearbook for Second Year in a Row

Nielsen has been included for the second consecutive year in RobecoSAM’s annual “Sustainability Yearbook” for 2019. Honored with the Bronze Class distinction, this marks our fourth sustainability-related recognition in the last 12 months. We were also honored to be included on JUST Capital’s 2018 “JUST 100” rankings as the industry leader for Media companies at #40 on the list, on the 2018 Dow Jones Sustainability (DJSI) North America and World indices, and on the 2019 Bloomberg Gender Equality Index (GEI).

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