A Look Into What’s Next in Television Measurement

When it comes to TV, consumers have more choice, flexibility and control over the programming they watch every day; program executives have new ways to reach fans; and advertisers have tools to reach consumers more effectively than ever before. On the measurement side, this new world of television is more complex than it’s ever been, and it requires a measurement infrastructure that can not only cover a wide variety of new technical configurations to meet today’s needs, but also evolve rapidly with the times.

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How Hispanics Emerged as an Economic and Political Powerhouse

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Every year, Nielsen has the opportunity to reflect on the instrumental, increasing and evolving role Latinos play in the U.S. in our annually released Diverse Intelligence Series Hispanic Consumer reports. This year’s report provided us with a unique opportunity to also consider how Hispanics are going to impact the future of this great nation.

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Nielsen Releases First Diversity & Inclusion Report

2016 has been an important year for diversity and inclusion at Nielsen, beginning with the appointment of Angela Talton as Nielsen’s Chief Diversity Officer. Today, we released our first Diversity & Inclusion Report, which provides a comprehensive look at the work done to date reflecting Nielsen’s investment in and commitment to global diversity.

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How Can Data Drive Decision-Making in Corporate Responsibility?

At Nielsen, we’ve been focused on leveraging consumer data to create actionable insights for our clients for almost a hundred years. Our corporate responsibility (CR) program was built on this legacy of using data to drive decision-making. Since 2010, our focus has grown from engaging employees through volunteer programs to monitoring the environmental, social and governance (ESG) issues that matter most to our stakeholders and to our company.

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