Disrupting the Beauty Industry with Consumer Neuroscience

Myriad trends exist across the consumer product goods (CPG) landscape, but few are as noteworthy as health and wellness. In the U.S., the economy and immigration are the only two topics that carry more weight for Americans, according to recent data from The Conference Board® Global Consumer Confidence Survey, in collaboration with Nielsen. Like Nielsen, […]

Continue Reading

Nielsen Traces the Asian American Consumer Journey at New York Stock Exchange

Nielsen’s understanding of the complex diversity of the breadth of the American consumer landscape empowers brands and marketers to truly understand how people are engaging with brands, what’s influencing their decisions and how they’re spending their time and money. In its ongoing effort to deliver key insight for brands, Nielsen recently highlighted new findings from its latest Diverse Intelligence consumer report on Asian American consumers at a marquee event held at the New York Stock Exchange.

Continue Reading

Nielsen Discovers The Women Behind the Numbers in an International Women’s Day Feature Report

To celebrate International Women’s Day 2018 this March 8, we recently undertook a new gender-focused study. The report found that as the number of financially independent women around the world is increasing, so too is their optimism about the future, along with their focus on health and wellness.

Continue Reading

Nielsen Addresses Wine and Adult Beverage Market Shifts at Top Wine Industry Events

Convenient, experiential and healthier lifestyles: These are the rallying cries emerging in today’s U.S. adult beverage landscape and the principal themes Danny Brager, Senior Vice President, Nielsen U.S. Beverage Alcohol Practice, recently addressed at the Unified Wine & Grape Symposium in Sacramento and the Oregon Wine Symposium in Portland.

Continue Reading

Nielsen Launches First Veteran Consumer Report at HeroPreneur National Veteran Business Summit

Beyond the Uniform breaks new ground as the first report in our Diverse Intelligence Series on veteran consumers and shows Nielsen’s ability to tell diverse consumer stories of all kinds. The report peels back the layers of U.S. veteran consumers’ lives and behaviors to provide actionable insights for marketers seeking to reach this informed, active and civically engaged consumer group.

Continue Reading

Investing in Sustainability Research

To understand how consumer sentiment toward sustainability has changed over the past few years, we recently conducted a global survey to determine what consumers care about when it comes to sustainability, as well as the environmental factors that are influencing consumers to evaluate sustainability and its impact globally. We’ve published the results of this survey in our latest sustainability report.

Continue Reading

Nielsen Views: Capturing Connections with Audience Segments

Jessica Hogue, SVP Digital Solutions, discusses how the evolving digital market is using our premium audience segments to help advertisers tailor messages to find their intended audiences. By using our rich data sets data, marketers and media owners can now gain a more accurate measurement of ROI in the digital environment.

Continue Reading