Nielsen Launches First Veteran Consumer Report at HeroPreneur National Veteran Business Summit

Beyond the Uniform breaks new ground as the first report in our Diverse Intelligence Series on veteran consumers and shows Nielsen’s ability to tell diverse consumer stories of all kinds. The report peels back the layers of U.S. veteran consumers’ lives and behaviors to provide actionable insights for marketers seeking to reach this informed, active and civically engaged consumer group.

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Investing in Sustainability Research

To understand how consumer sentiment toward sustainability has changed over the past few years, we recently conducted a global survey to determine what consumers care about when it comes to sustainability, as well as the environmental factors that are influencing consumers to evaluate sustainability and its impact globally. We’ve published the results of this survey in our latest sustainability report.

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Nielsen Views: Capturing Connections with Audience Segments

Jessica Hogue, SVP Digital Solutions, discusses how the evolving digital market is using our premium audience segments to help advertisers tailor messages to find their intended audiences. By using our rich data sets data, marketers and media owners can now gain a more accurate measurement of ROI in the digital environment.

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Nielsen’s Data Science Examines FMCG E-Commerce Potential in 34 Markets

To understand the factors that lead to success in e-commerce across global markets, Nielsen’s data science team conducted an in-depth analysis of 34 markets in developed and developing regions globally. With our rich data at the heart of our study, we then identified 10 key drivers for FMCG e-commerce success today and three pillars for growth tomorrow.

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Nielsen Engages NYC Latinx Influencers for a Night Dedicated to the Online Lives of U.S. Hispanic Consumers

One week before launching our 2018 Latinx Diverse Intelligence Series consumer report, Descubrimiento Digital: The Online Lives of Latinx Consumers, we brought together New York City’s leading U.S. Hispanic media organizations and influencers for a first look at Latinx consumer trends.

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