Product innovation has come so far in the last 30 years, let alone the last five or even 10 years. We recently asked Joe Willke, the new President of the Nielsen Innovation Practice, to explain how the connection of data and science will continue to play an important role in shaping the way marketers innovate.
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Join Brad Kelly, Managing Director for Nielsen Audio, as he takes listeners on a journey into the world of radio.
Continue ReadingIn this edition of On the Record, Cheryl Grace, SVP, U.S. Strategic Community Alliances and Consumer Engagement sits down with Andrew McCaskill, SVP, Global Communications and Multicultural Marketing, to chat about why African-American women are not only “fabulous’” but are incredibly powerful consumers.
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Nielsen’s presence at this year’s Congressional Black Caucus Foundation’s (CBCF’s) Annual Legislative Conference in September served as the backdrop for the release of our seventh report on African-American consumers, ‘African-American Women: Our Science, Her Magic.’
Continue ReadingNow, more than ever, Latinas are pushing forward—experiencing gains in education and entrepreneurship—all while becoming the primary breadwinners in their households. In this edition of On the Record, Stacie de Armas, VP, Strategic Initiatives and Consumer Engagement sits down with Andrew McCaskill, SVP, Global Communications and Multicultural Marketing, to offer a unique, personal take on today’s Latina.
Continue ReadingJordan Rost, VP of our Consumer Insights team, and Rich Wagner, recently sat down to discuss how our recent partnership with Prevedere is helping uncover insights across the changing FMCG industry and provide their perspective on what’s next for 2018.
Continue ReadingWe’re excited to announce the launch of our new podcast, “The Database.” Each episode will explore a popular trend or topic using Nielsen data, insights and research. And experts across industries will help bring the data to life.
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This week, Jessica Hogue, SVP of Product Leadership, participated as a guest speaker at Morgan Stanley’s HER Day conference. Hogue showcased Nielsen data on women’s media consumption, as well as purchasing behavior, drawing a portrait of women’s everyday investments—specifically how they spend their time and money.
Continue ReadingTo get a better understanding of the new Ratings Academy, we sat down with Andrea Lipstein, VP of product marketing, who shed light on its intent, scope and future additions.
Continue ReadingAndrew McCaskill, Senior Vice President, Global Communications and Multicultural Marketing, chats with Mariko Carpenter, Vice President, U.S. Strategic Community Alliances, about how Nielsen’s latest report on Asian American consumers is a game changer for the marketplace.
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