This week, Jessica Hogue, SVP of Product Leadership, participated as a guest speaker at Morgan Stanley’s HER Day conference. Hogue showcased Nielsen data on women’s media consumption, as well as purchasing behavior, drawing a portrait of women’s everyday investments—specifically how they spend their time and money.
Continue ReadingTo get a better understanding of the new Ratings Academy, we sat down with Andrea Lipstein, VP of product marketing, who shed light on its intent, scope and future additions.
Continue ReadingAndrew McCaskill, Senior Vice President, Global Communications and Multicultural Marketing, chats with Mariko Carpenter, Vice President, U.S. Strategic Community Alliances, about how Nielsen’s latest report on Asian American consumers is a game changer for the marketplace.
Continue ReadingIn this video, Jessica Hogue, Senior Vice President of Product Leadership at Nielsen, discusses the journey to delivering Nielsen Total Audience measurement to the marketplace and shares how clients are leveraging the framework to showcase the value of their audiences.
Continue ReadingCrystal Barnes, SVP, Global Responsibility & Sustainability, Nielsen, recently sat down with Meghan Palestis, SVP, Client Business Partner, and Ranjeet Laungani, SVP, Global Client Business Partner, to discuss what sustainability means for the FMCG market and to Nielsen
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At this year’s NACDS Total Store Expo, Andrew Mandzy, director of health and wellness strategic insights at Nielsen, spoke about the importance of offering products that resonate with today’s health-conscious consumer.
Continue ReadingIn this video David Wong, Senior Vice President of Digital Product Leadership at Nielsen, discusses the growth of these walled gardens, what they mean for the industry and the role Nielsen plays in providing consistent and comparable measurement across both digital and traditional media channels.
Continue ReadingNielsen Chief Operating Officer and Global President Steve Hasker discusses how media companies and advertisers came to consensus on the current advertising currency and explores what the industry will need to do to moving forward to come together on what comes next.
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As we work to infuse D&I into Nielsen’s DNA, it is the inclusion of diverse ideas, experiences, backgrounds and cultural nuances that manifests the cultural change we are seeking. Angela Talton, our Chief Diversity Officer, shares our global strategy for a more inclusive culture.
Continue ReadingDuring a workshop at the 2017 Retail and Consumer Goods Analytics Summit, Matt Krepsik, global head of analytics at Nielsen, and Carly Phillips, category information manager at Land O’Frost Inc., dove into the topic of how brands can effectively use complex analytics for everyday decision-making.
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