We’re excited to release our third-annual Diversity & Inclusion Annual Report. Angela Talton, our Chief Diversity Officer, explains that the report shares an update on our strategic diversity and inclusion (D&I) initiatives, metrics, partnerships, results and awards during 2017.
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First Nielsen Marketing Academy Explores the Future of Marketing With Nielsen Alumni
What are the big questions that marketers are facing today? While there are more than just a handful, we recently hosted our first Nielsen Marketing Academy to discuss some of the big ones—and highlight strategies to navigate them.
Continue ReadingNielsen Views: Capturing Streaming Audiences
With SVOD Content Ratings, the market now has an independent, syndicated measurement solution that provides a greater understanding of SVOD content in relation to linear television. In this week’s video, Brian Fuhrer, SVP of Product Leadership, discusses the over-the-top (OTT) landscape and explores insights from Nielsen’s SVOD Content Ratings.
Continue ReadingNielsen Views: Evolving Advertising Currency
SVP of Digital Solutions, Jessica Hogue, discusses the desire within the media industry to evolve the current advertising currency and provide a common metric that reflects changing viewing habits and cross-platform media consumption.
Continue ReadingIdentifying Growth Requires a Global Lens
Covering 59 countries across five regions—and growing every quarter—the Quarter by Numbers report series provides a global snapshot of what’s going on in our markets today.
Continue Reading6 Billion Rows of Data to Highlight How to Build Brands
NCS and the Ehrenberg-Bass Institute recently held a kickoff event to detail the breadth of a new study that delves into three-and-a-half years of purchase data to uncover what it takes to build a sustainable brand today.
Continue ReadingWhy Quality Without Compromise Is the Key to Successful Innovation
Product innovation has come so far in the last 30 years, let alone the last five or even 10 years. We recently asked Joe Willke, the new President of the Nielsen Innovation Practice, to explain how the connection of data and science will continue to play an important role in shaping the way marketers innovate.
Continue ReadingNielsen Audio Podcast, A Guided Tour of Radio
Join Brad Kelly, Managing Director for Nielsen Audio, as he takes listeners on a journey into the world of radio.
Continue ReadingOn the Record With Cheryl Grace
In this edition of On the Record, Cheryl Grace, SVP, U.S. Strategic Community Alliances and Consumer Engagement sits down with Andrew McCaskill, SVP, Global Communications and Multicultural Marketing, to chat about why African-American women are not only “fabulous’” but are incredibly powerful consumers.
Continue ReadingNielsen Sponsors Congressional Black Caucus Foundation’s 47th Annual Legislative Conference
Nielsen’s presence at this year’s Congressional Black Caucus Foundation’s (CBCF’s) Annual Legislative Conference in September served as the backdrop for the release of our seventh report on African-American consumers, ‘African-American Women: Our Science, Her Magic.’
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