Now, more than ever, Latinas are pushing forward—experiencing gains in education and entrepreneurship—all while becoming the primary breadwinners in their households. In this edition of On the Record, Stacie de Armas, VP, Strategic Initiatives and Consumer Engagement sits down with Andrew McCaskill, SVP, Global Communications and Multicultural Marketing, to offer a unique, personal take on today’s Latina.
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Partnering to Understand the Changing FMCG Landscape
Jordan Rost, VP of our Consumer Insights team, and Rich Wagner, recently sat down to discuss how our recent partnership with Prevedere is helping uncover insights across the changing FMCG industry and provide their perspective on what’s next for 2018.
Continue ReadingWelcome to The Database, a New Podcast From Nielsen
We’re excited to announce the launch of our new podcast, “The Database.” Each episode will explore a popular trend or topic using Nielsen data, insights and research. And experts across industries will help bring the data to life.
Continue ReadingThe Women Behind the Numbers: Sharing “Measure of Influence” at Morgan Stanley’s HER Day Conference
This week, Jessica Hogue, SVP of Product Leadership, participated as a guest speaker at Morgan Stanley’s HER Day conference. Hogue showcased Nielsen data on women’s media consumption, as well as purchasing behavior, drawing a portrait of women’s everyday investments—specifically how they spend their time and money.
Continue ReadingRatings Academy 101
To get a better understanding of the new Ratings Academy, we sat down with Andrea Lipstein, VP of product marketing, who shed light on its intent, scope and future additions.
Continue ReadingOn the Record With Mariko Carpenter
Andrew McCaskill, Senior Vice President, Global Communications and Multicultural Marketing, chats with Mariko Carpenter, Vice President, U.S. Strategic Community Alliances, about how Nielsen’s latest report on Asian American consumers is a game changer for the marketplace.
Continue ReadingNielsen Views: Capturing the Total Audience
In this video, Jessica Hogue, Senior Vice President of Product Leadership at Nielsen, discusses the journey to delivering Nielsen Total Audience measurement to the marketplace and shares how clients are leveraging the framework to showcase the value of their audiences.
Continue ReadingSustainability and Business: A Winning Combination
Crystal Barnes, SVP, Global Responsibility & Sustainability, Nielsen, recently sat down with Meghan Palestis, SVP, Client Business Partner, and Ranjeet Laungani, SVP, Global Client Business Partner, to discuss what sustainability means for the FMCG market and to Nielsen
Continue ReadingReinforcing the ‘Why’ Behind Clean Label & Transparency at the NACDS Total Store Expo
At this year’s NACDS Total Store Expo, Andrew Mandzy, director of health and wellness strategic insights at Nielsen, spoke about the importance of offering products that resonate with today’s health-conscious consumer.
Continue ReadingNielsen Views: Understanding Walled Gardens
In this video David Wong, Senior Vice President of Digital Product Leadership at Nielsen, discusses the growth of these walled gardens, what they mean for the industry and the role Nielsen plays in providing consistent and comparable measurement across both digital and traditional media channels.
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