This week, Amanda Tarpey, SVP of Product Leadership-Digital, discusses our new Qualified Ad Audience solution within Digital Ad Ratings and how it can help equip media organizations to effectively measure engagement and foster transparency across agencies and publishers.
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Nielsen’s Data Science Examines FMCG E-Commerce Potential in 34 Markets
To understand the factors that lead to success in e-commerce across global markets, Nielsen’s data science team conducted an in-depth analysis of 34 markets in developed and developing regions globally. With our rich data at the heart of our study, we then identified 10 key drivers for FMCG e-commerce success today and three pillars for growth tomorrow.
Continue ReadingNielsen Engages NYC Latinx Influencers for a Night Dedicated to the Online Lives of U.S. Hispanic Consumers
One week before launching our 2018 Latinx Diverse Intelligence Series consumer report, Descubrimiento Digital: The Online Lives of Latinx Consumers, we brought together New York City’s leading U.S. Hispanic media organizations and influencers for a first look at Latinx consumer trends.
Continue ReadingNielsen Releases 2017 Diversity & Inclusion Report
We’re excited to release our third-annual Diversity & Inclusion Annual Report. Angela Talton, our Chief Diversity Officer, explains that the report shares an update on our strategic diversity and inclusion (D&I) initiatives, metrics, partnerships, results and awards during 2017.
Continue ReadingFirst Nielsen Marketing Academy Explores the Future of Marketing With Nielsen Alumni
What are the big questions that marketers are facing today? While there are more than just a handful, we recently hosted our first Nielsen Marketing Academy to discuss some of the big ones—and highlight strategies to navigate them.
Continue ReadingNielsen Views: Capturing Streaming Audiences
With SVOD Content Ratings, the market now has an independent, syndicated measurement solution that provides a greater understanding of SVOD content in relation to linear television. In this week’s video, Brian Fuhrer, SVP of Product Leadership, discusses the over-the-top (OTT) landscape and explores insights from Nielsen’s SVOD Content Ratings.
Continue ReadingNielsen Views: Evolving Advertising Currency
SVP of Digital Solutions, Jessica Hogue, discusses the desire within the media industry to evolve the current advertising currency and provide a common metric that reflects changing viewing habits and cross-platform media consumption.
Continue ReadingIdentifying Growth Requires a Global Lens
Covering 59 countries across five regions—and growing every quarter—the Quarter by Numbers report series provides a global snapshot of what’s going on in our markets today.
Continue Reading6 Billion Rows of Data to Highlight How to Build Brands
NCS and the Ehrenberg-Bass Institute recently held a kickoff event to detail the breadth of a new study that delves into three-and-a-half years of purchase data to uncover what it takes to build a sustainable brand today.
Continue ReadingWhy Quality Without Compromise Is the Key to Successful Innovation
Product innovation has come so far in the last 30 years, let alone the last five or even 10 years. We recently asked Joe Willke, the new President of the Nielsen Innovation Practice, to explain how the connection of data and science will continue to play an important role in shaping the way marketers innovate.
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