The grocery business industry truly is at the tipping point of great change. At this year’s FMI Midwinter Executive Conference in Scottsdale, Ariz., Nielsen and the Food Marketing Institute (FMI) revealed initial findings from its Digitally Engaged Food Shopper study.Continue Reading
Every year, Nielsen has the opportunity to reflect on the instrumental, increasing and evolving role Latinos play in the U.S. in our annually released Diverse Intelligence Series Hispanic Consumer reports. This year’s report provided us with a unique opportunity to also consider how Hispanics are going to impact the future of this great nation.Continue Reading
This past summer, we launched the Nielsen Journal of Measurement to share some of the exciting technical and methodological measurement work we’re focused on every day. Our second issue of the journal, released today, takes a deeper look into how some of that work is transforming measurement in whole new ways.Continue Reading
To commemorate Hispanic Heritage Month, we sat down with Monica Gil, SVP and General Manager, Multicultural Growth and Strategy, Nielsen, and Luis Miranda, co-chair of Nielsen’s Hispanic Latino Advisory Council, to discuss our recently released Diversity Intelligence Series Hispanic Consumer Report.
2016 has been an important year for diversity and inclusion at Nielsen, beginning with the appointment of Angela Talton as Nielsen’s Chief Diversity Officer. Today, we released our first Diversity & Inclusion Report, which provides a comprehensive look at the work done to date reflecting Nielsen’s investment in and commitment to global diversity.Continue Reading
At Nielsen, we’ve been focused on leveraging consumer data to create actionable insights for our clients for almost a hundred years. Our corporate responsibility (CR) program was built on this legacy of using data to drive decision-making. Since 2010, our focus has grown from engaging employees through volunteer programs to monitoring the environmental, social and governance (ESG) issues that matter most to our stakeholders and to our company.Continue Reading
Nielsen is a place where employees can be themselves, make a difference and grow with us—even after they leave the company. And through the recently revitalized Nielsen Alumni Network, we’ve made strides to reconnect with former associates worldwide.Continue Reading
Today, we announced the launch of Social Content Ratings, the most comprehensive measure of social TV activity across Facebook and Twitter.
Ad spend as a percentage of total marketing is trending up. The reason? In a word, precision. CEO Mitch Barns explains how marketers are able to be more precise with their advertising today than ever before thanks to more and better data, as well as evolving technology and tools.Continue Reading
When consumers know what to expect, and are not feeling uncertain, they can tolerate a lot. Inflation, high or low, matters more or less depending on how far those affected anticipate it and can consequently incorporate it into their expectations about coming price changes, but consumers often react strongly when inflation or deflation is unexpected. Louise Keely uses Nielsen’s global consumer confidence index to illustrate this trend.Continue Reading