Measuring Customer Experience as a New Business Benchmark

What drives customer loyalty and satisfaction? A variety of factors. But customer experience stands towards the top of the list. As a leader in measurement, Nielsen is collaborating with ResponseTek, a top customer experience management (CEM) software provider for enterprise brands, to create an integrated customer experience solution: The Nielsen Listening Platform.

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Nielsen Total Audience: Putting TV, Radio and Digital On Level Playing Field

Total Audience is much more than a concept. Nielsen’s Total Audience vision is to create an environment where all video content and ads can be consistently measured. Over the course of 2015, we’ll begin to make our vision a reality. After all, these days consumers—be it binge watchers, TV traditionalist or cord-cutters–have more control over […]

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From Our CEO

I’m thrilled to inaugurate the Nielsen News Center with some thoughts on themes I’ve been discussing at various events lately. I believe these themes will define the next 30 years, both for us and for our clients: population shifts; the rise of the middle class; media and retail fragmentation; how advances in measurement will trim waste and drive a golden age of marketing; privacy and security in the age of big data—and why I’d like to be 32 again!

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