Creating game-changing innovation is challenging, and turning innovation into sales is that much harder in a compressed marketplace. The Breakthrough Innovation Project and Awards celebrate this exceptional triumph by companies that are changing category dynamics, not just conforming to them.
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The Nielsen Total Audience Media Universe
The current state of the media universe is much like that of the cosmos. The rise in technology and TV-connected devices has given consumers, marketing agencies and advertisers a vehicle for boundless choice.
Continue ReadingTotal Audience – A Framework for Consistent Measurement
Megan Clarken, EVP Global Product Leadership, gives an update on Nielsen’s Total Audience and how we believe the current eligibility rules for what is included in the “TV ratings” should be expanded to accommodate changes to the video industry.
Mitch Barns Shares Global Trends At Milken Institute’s 2015 Global Conference
Earlier this week, our CEO, Mitch Barns, participated on a panel entitled “Global Consumers: Riding the Wave of the World’s Growing Middle Class” at the Milken Institute in Los Angeles.
Continue ReadingFrom Our CEO
I’m thrilled to inaugurate the Nielsen News Center with some thoughts on themes I’ve been discussing at various events lately. I believe these themes will define the next 30 years, both for us and for our clients: population shifts; the rise of the middle class; media and retail fragmentation; how advances in measurement will trim waste and drive a golden age of marketing; privacy and security in the age of big data—and why I’d like to be 32 again!
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