Changing Attitudes and Awareness About Intellectual Disabilities with Data



At Nielsen, diversity means embracing and valuing the ideas of people with diverse skills, talents, abilities, experiences and cultural backgrounds to provide our clients with the information they need to succeed. As an audience and performance measurement company, Nielsen also aims to increase awareness and empower many diverse consumer demographics, including people with intellectual disabilities.

Nielsen’s relationship with Special Olympics Inc. (SOI), the world’s largest sports organization for people with intellectual disabilities, started in 2011 through community outreach engagements with its ADEPT (Abled and Disabled Employees Partnering Together) employee resource group. Since October 2014, Nielsen has had a strategic alliance with Special Olympics. As part of this alliance, we are working with SOI to help better understand the impact of its programs and the influence of people with intellectual disabilities, as well as the attitudes of the general population, by using our data, measurement and analytics capabilities. Hear from Special Olympics leadership about the organization’s mission, the relationship with Nielsen, and how they use data to measure and make a difference in the lives of people with intellectual disabilities.

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