At Nielsen, engaging the industry and clients by leveraging impactful insights is a key business imperative. From what consumers watch to the products they buy, our measurement breath and scope, allows us to be industry leaders.
This week, we flexed our measurement muscles with the launch of our first-ever Holiday Headquarters microsite, a centralized digital hub showcasing the latest holiday consumer insights across Nielsen’s many businesses.
After all, 43% of Americans have gotten a head start on the holiday shopping season as of Oct. 19, 2015, and holiday-themed TV programming routinely reaches over 90% of U.S. homes, helping to drive billions in sales. To say this is a critical time for advertisers, retailers and programmers to reach their best consumers is a Santa-sized understatement.
We’ll be updating our interactive Holiday Shopping Tracker, along with viewing habits, during the season. Stay tuned for a continued stream of Nielsen-powered holiday insights through the end of the year.