Across the globe, how companies do business is changing. Consumer behaviors are evolving as demographics shift and advances in technology are opening up new avenues for people to engage with content and brands.
These new connections are unlocking opportunities for marketers to reach consumers. But knowing how and where to connect with consumers in this increasingly complex marketplace can be challenging. As multinationals seek growth across the globe and local companies look beyond their borders, they need help identifying the opportunities that are right for their business.
Our Quarter by Numbers reports help our clients do just that. Covering 59 countries across five regions—and growing every quarter—this quarterly series provides a global snapshot of what’s going on in our markets today.
The reports cover changing economic trends (including key performance indicators such as GDP and inflation), consumer optimism and spending intentions, and a snapshot of the fast-moving consumer goods (FMCG) industry that includes overall FMCG trends, as well as specifics by retail channel, super category and manufacturer tier performances. This consistent top line overview of the global FMCG landscape is one that only Nielsen is in a unique position to offer.
Whether big or small, Nielsen clients are using Quarter by Numbers to identify new market expansion opportunities and benchmark their individual performance compared with peers and the industry at large. With these reports, we’re arming our clients with the information to understand what’s going on across markets and regions today to identify where market growth opportunities of tomorrow might come from.
The series is available free of charge to all Nielsen clients. We currently have market-level reports available across five regions: Asia Pacific (15 countries), North America (2), Latin America (7), Africa & Middle East (8) and Europe (27).
For additional insights, download the lite, global version of our Q4 2017 Quarter By Numbers report.
Clients interested in the Q4 2017 Quarter by Numbers reports should contact their local Nielsen representative.