We couldn’t be more excited about the road ahead. Gracenote’s metadata and content recognition technology fuels the interfaces of the major video, music and in-car infotainment systems that consumers engage with every day. With this acquisition, we take one step further in our mission of measuring and understanding consumer behavior. Together, we’ll be able to deepen the client relationships we share now and build new ones together. It’s the start of a new chapter for both of our teams, and we are already diving in, getting to work on behalf of our clients.
“This marks the creation of an exciting new era for Nielsen and Gracenote, and we could not be more excited about coming together in the service of our clients,” said Steve Hasker, Chief Operating Officer and Global President at Nielsen. “There are tremendous opportunities for our two companies to work together to create value for our clients, our associates and our shareholders.”