With consumers generating copious amounts of data as they watch, buy and interact across physical touch points and digital screens, marketers are navigating a world of unprecedented complexity. However, they also have the opportunity to market more effectively than ever before.
That’s why Nielsen created the Nielsen Marketing Cloud. Mark Zagorski, executive vice president of the Nielsen Marketing Cloud, discusses the vision behind the platform, how it works, and how brands, agencies and media companies can leverage its insights.
“Think of Nielsen’s platform as being a marketer’s operating system,” says Zagorski. The solution aggregates data from a variety of sources to help marketers cut through the complexity, connect more deeply with customers and audiences, and enhance the effectiveness of their marketing programs.