A New Solution Helps Connect Big Data Across China

We recently launched our ground-breaking Nielsen IntelliGEO solution at our Confronting What’s Next for Big Data client seminar in Shanghai. IntelliGEO combines Nielsen’s comprehensive retail sales data with consumer segment level information from major big data partners in China to create super targeted geographic insights and execution plans for our clients.

Patrick Dodd speaks on the importance of collaboration with Nielsen's big data partners.
Patrick Dodd speaks on the importance of collaboration with Nielsen’s big data partners.

Across the globe, today’s reality is enmeshed in big data. With our daily lives generating more and more data, it’s increasingly important for marketers, brands and retailers to focus on the most relevant data sources and the most effective marketing methods in order to create real business impact.

“Today’s world is more complex than ever,” said Patrick Dodd, President, Global Markets, Nielsen, during the event. “Nielsen’s ambition is to simplify the dynamic China landscape for our clients through innovation, collaboration and dedication.”

At the launch event, Eva Liu, Senior Director, Nielsen China, explained how IntelliGEO is able to connect people, product and place to provide deeper retail insights by using:

  • Data resources from major industry big data partners;
  • Nielsen’s comprehensive retail sales; and
  • Nielsen’s precise location data.

By connecting this data, IntelliGEO allows brands to create a highly targeted retail execution strategy. The launch of IntelliGEO in China is a big step forward, which puts Nielsen on the leading edge of harnessing the power of big data through cooperation with partners like Baidu and others in the ultimate big data market.

Eva Liu shares how IntelliGEO can deliver highly targeted geographic insights on the China retail market.
Eva Liu shares how IntelliGEO can deliver highly targeted geographic insights on the China retail market.

“IntelliGEO puts Nielsen at the center of the big data map in China,” said Andy Zhao, President, Nielsen China. “And we’ve already heard a significant amount of positive feedback from major brands and retailers.”

More than 450 clients and industry attendees—95% of whom indicated that they want to learn more about IntelliGEO—joined the event to witness the launch and hear Nielsen leaders offer insight into how big data is enabling a clearer picture of the dynamic China market than ever before. In addition, the launch was covered by CBN in a short TV story, and Nielsen leaders gave exclusive interviews with China Daily, Shanghai Daily, and 36Kr, set to be published soon. The story has also been covered by a number of key media, including China News, TopMarketing and Jiemian.

Through the successful launch and event, Nielsen China was able to show the power of IntelliGEO to create highly targeted solutions for our clients’ planning and execution strategies, while also driving our brand as a thought leader within China’s big data ecosphere.

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