To kick off Nielsen’s annual Consumer 360 conference in Washington D.C.—an annual event for clients to understand and manage industry changes—the Nielsen Alumni Network hosted its fourth-annual reception for former employees that made the trip from their respective boardrooms to the beltway. The reception was attended by close to 40 former Nielsen associates who now represent a wide array of different industry positions and job functions.
The Nielsen Alumni Network brings together a community of over 50,000 former associates around the globe. Through the online network and in-person events, former Nielsen employees can make useful connections, acquire key industry knowledge and discover exciting career opportunities—both at Nielsen and beyond—and continue to serve as brand ambassadors and business connectors.
“As a way to maintain and cultivate the best talent, it’s important for Nielsen to maintain a connectivity with our former associates, as well as create a forum where they can connect with each other. In fact, last year we had over 100 ‘boomerang’ employees come back to Nielsen following stints at other places of employment,” said Daniel Klamm, Director of the Nielsen Alumni Network.
This initiative has become so popular that Nielsen’s Alumni Network growth has blossomed to over 4,500 registered members in just over two years—a testament to both engagement efforts, as well as Nielsen’s position as a connecting point within the media ecosystem. The network is not just a hit with former employees in the U.S., but worldwide. This year the network has already activated alumni communities in Beijing, the Benelux region, Australia, New Zealand and Poland.
Tom Hicks, SVP Strategic Insights & Research at Viacom and Nielsen alum, attended and explained why he joined the Alumni Network.
“I have maintained relationships with a few close friends I made during my years at Nielsen and joined the Alumni Network to help re-engage with other former colleagues and expand my professional network through common friends,” Hicks said. “I think companies are smart to organize these groups. We all hopefully build on our individual experiences over the years, collecting relationships along with knowledge. Each time we reconnect with each other, we share our new experiences and bring new things, and opportunities to those old relationships.”
Last fall, the Nielsen Alumni Network held the first global celebration of alumni (Nielsen Alumni Week), which engaged 600 alumni in 12 locations from Shanghai to San Francisco. This year, from October 1 through 5, the network will host Nielsen Alumni Week 2018, giving alumni all over the world the opportunity to make valuable connections and share knowledge amongst each other, while allowing Nielsen to leverage the expertise, connections and talent of this accomplished community.
To reconnect with former colleagues and the Nielsen community, former associates can register for the Nielsen Alumni Network.
Pictured above: Daniel Klamm, left, and Tom Hicks.