Nielsen and Label Insight Bring Game Changing Transparency to Package Claims and Ingredients

In recent years, consumers’ preferences for healthier options around what they eat, drink and purchase have had a profound effect on the fast-moving consumer goods (FMCG) industry. When it comes to foods and beverages, transparency is no longer a nice-to-have, but a must.

Through a strategic alliance, we recently launched a new ingredient and label measurement tool, Nielsen Product Insider, powered by Label Insight, a product data refinery platform. This tool combines our data to help FMCG and retail clients bridge the transparency gap and better understand how ingredients and label claims are performing across the store.

Take added sugar, for example. Twenty-two percent of Americans are trying to restrict their intake of sugar, but many may not realize how often it really appears in products that are seemingly healthy. Insights from Nielsen Product Insider uncovered that there are 206 variations of high fructose corn syrup that can be listed on an ingredient panel. With the Food & Drug Administration introducing new labeling requirements in 2018, many FMCG categories with added sugars may be affected, including yogurt, cereal and snack bars.

In the video above, Andrew Mandzy, director of strategic insights for Nielsen’s Health & Wellness Growth & Strategy team, and Ronak Sheth, chief customer officer at Label Insight, share their thoughts on how our combined data is a game changer for manufacturers catering to today’s health-conscious consumer, how clients can take advantage of Nielsen Product Insider and what’s to come throughout the rest of 2017.

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