We’re proud to announce that Nielsen was named a winner for the Shorty Awards’ “Industry – Business to Business” category on April 14 and accepted the award at the 9th Annual Shorty Awards, held on April 23 in New York City.
The award honors Nielsen Around the World, a campaign featuring an interactive map and an ongoing series of short “behind-the-scenes” associate videos. Through this content, we drive home the message that Nielsen provides best-in-class consumer and audience measurement by meeting shoppers and viewers wherever they are—from rural villages to bustling metropolises and everything in between, in more than 100 countries around the world.
We launched Nielsen Around The World in December 2016, with the help of a team of marketers and field associates across Nielsen’s global footprint. To date, more than 30 videos have been shared from 19 countries, garnering more than 15,000 site visits and almost 2,000 likes, comments and reactions.
We are proud to showcase our field associates around the world and de-mystify what goes into collecting the data our clients depend on (hint: lots and lots of people power).