May is Asian-American and Pacific Islander Heritage Month. To celebrate and acknowledge the growth and power of the Asian consumer group in the U.S., Nielsen is releasing a series of four video vignettes featuring Asian-American Millennial consumers discussing their culture and how it affects their purchasing decisions, musical tastes, digital consumption and preferences. We will release a new video in the series each Monday this month.
“Nielsen is excited to produce these videos and showcase real Asian-American consumers from diverse ethnic backgrounds,” said Betty Lo, Vice President of Regional Community Alliances and Engagement for Nielsen. “The vignettes give voice to Asian-American consumers and real perspective around their $718 billion in annual buying power. The lively, informative format highlights how diversity within the group produces varied and unique consumer behaviors and preferences.”
On May 11, Nielsen will release the latest Diverse Intelligence Series report on the impact and significance of the Asian-American consumer. The report is the third in a series of Asian-American consumer reports and will highlight the fast-growing, powerful and diverse Asian-American consumer.