Nielsen Celebrates Pro Bono Week 2015

Crystal Barnes
Crystal Barnes
VP, Corporate Social Responsibility, Nielsen Cares

When it comes to corporate volunteerism, there’s more to quantifying and evaluating a company’s impact than simply knowing how many associates volunteered or the hours they served.

With Pro Bono Week 2015 (#PBW15)—a global celebration of dedicating professional skills and services for good in our communities—drawing to a close, leveraging a company’s core strengths through volunteerism is top of mind. At Nielsen, we do this year-round, providing $10 million in pro bono projects that dedicate our data, insights and expertise to make an impact. Nielsen associates around the world power these projects through Nielsen Cares, our global corporate social responsibility program. Together, our associates and Nielsen Cares mobilize our core competencies for good to create shared value in our communities and help solve some of the world’s greatest social challenges in our priority areas of hunger and nutrition, education, diversity and inclusion, and technology.

At Nielsen, we’ve seen a positive return on our investment when it comes to our year-round pro bono efforts, whether it’s through our global day of service, Nielsen Global Impact Day, or through the more than one hundred skills-based volunteering projects our associates lead around the world. And like much of our traditional client work, we lean on the numbers to help paint that picture. At a glance:

  • 95% of our Nielsen Cares volunteers say that volunteerism is a core or positive part of their overall job satisfaction.
  • 82% of Nielsen associates overall are proud of the company’s involvement in the community and social causes.

We’re proud that these numbers put Nielsen in the top 25% of companies when it comes to overall employee participation and individual skill development through volunteerism*.

Numbers aside, we know that our work using our resources and data to create positive outcomes is never done. We’re constantly evolving our global programs, focusing on what will drive the greatest value for our key stakeholders—our clients, employees, nonprofit and community collaborators, and consumers around the globe. We invite you to continue the conversation with us on social media (#NielsenCares), and share how you think we can continue to strive for a better tomorrow, today.

*True Impact LLC, 2015, “Nielsen Cares Volunteer ROI Tracker.”

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