At the beginning of March, we hosted first-ever Consumer 360 event in Japan. More than 300 clients from across industries attended the conference in Tokyo to hear about the latest trends and insights from Nielsen.
With an economy that is the third-largest in the world by nominal GDP and the fourth-largest by purchasing power parity, Japan is one of the most powerful consumer markets on the globe. The country is also home to a large number of highly successful retailers, manufacturers and consumer-focused companies looking to expand aggressively inside and outside of Japan’s borders.
Against this backdrop, Nielsen Japan Consumer 360 brought our clients the latest thinking on how to unleash growth while operating in a globally connected environment. Nielsen leaders shared key trends and covered topics including how local giants go global, e-commerce, sports sponsorship, consumer neuroscience, and the digital landscape. Leaders also offered insights into the cutting edge solutions and insights we provide to help brands capture the heart and wallet of the Japanese consumer.