Nielsen Sponsors Cynopsis Ratings Boot Camp Session

Last week, Nielsen sponsored the interactive Cynopsis Boot Camp, an intensive ratings training in New York City. The event focused on the increasing complexities of today’s media ratings landscape and what these changes mean for the realities of television, mobile and digital going forward. Kelly Abcarian, senior vice president of product and innovation, Nielsen, presented alongside Betsy Rella, vice president of research at Tivo Research, during the “Measurement and Metrics Mash-Up” session.

“Consumers today have access to services and devices that they didn’t have access to, or that didn’t even exist, five to 10 years ago, which is causing a major change in media consumption and behavior,” said Abcarian during her introduction of Nielsen’s Total Audience Measurement.

Americans are consuming more media across more devices—time spent consuming content each week has grown from 50 hours to 64 hours year-over-year. As a result of this growth, pressure is being put on traditional TV and radio. As Abcarian discussed, however, TV is far from dead, and she presented an interactive approach to Nielsen’s Total Audience Measurement to help attendees understand what brings together comparable metrics across TV and digital, as well as comparable reporting.

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