Nielsen Views: Driving the OTT Marketplace With Connected TV Measurement

The modern living room has opened endless media options for consumers, with nearly two-thirds of U.S. households having access to a connected TV device*. As connected TV devices become prominent fixtures in the lives of today’s connected consumers, it’s more important than ever that marketers have transparency into these audiences to deliver successful campaigns and form brand connections. In this video, Amanda Tarpey, SVP of Product Leadership-Digital, discusses the growing usage of connected TV devices in the over-the-top (OTT) landscape, how these devices are driving the growth of the OTT market and how Nielsen measuring audiences to help clients value viewership through these devices.

*Nielsen National Panel (NPOWER, Reach Analysis, January 2018) based on usage of Smart TVs, game consoles and Internet-connected devices

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