At Nielsen, data is the foundation of everything we do. So it should come as no surprise that a desire to measure the consumer habits of same-sex households led to the creation of our employee resource group dedicated to those who identify as members of the LGBTQ community.
This year marks the 10th anniversary of Nielsen’s PRIDE (Promoting Respect in Diverse Environments) employee resource group. During these past decade, PRIDE members have been instrumental in achieving important milestones for our LGBTQ associates and making strides in LGBTQ consumer measurement. With National Pride Month coming to a close, Andrew McCaskill, Senior Vice President of Global Communications and Multicultural Marketing and current PRIDE executive sponsor, sat down with Matt O’Grady, CEO of Nielsen Catalina Solutions and former PRIDE executive sponsor, to discuss PRIDE’s 10-year journey.