Nielsen Associates Fight Hunger and Help Shape a Smarter Market by Donating Meals and Data

Food insecurity and food waste are two challenges that Nielsen is uniquely positioned to address; our food pricing and consumption data can help enable greater efficiencies in the marketplace while addressing the serious, sometimes overlooked, effects that these issues have on people in every market around the world.

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Data for Good: Building Charity Awareness Across Russia’s FMCG Consumers

This year, Nielsen Russia launched a pro bono Data for Good project for the Life Line charity foundation, which helps children with dangerous diseases by funding high-technology surgeries and medical research. For the project, we primarily wanted to help Life Line learn more about its supporters and then develop stronger connections with them.

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Understanding Consumers With Trusted Data and Insights

To help manufacturers and retailers better understand the “how” behind consumer purchasing behavior, we recently launched our Ultimate Guide to Nielsen Consumer Panel Services. This engaging and interactive learning path showcases how our clients can use our consumer data to capture more actionable insights, draw conclusions about what drives business and meet consumer needs more effectively. 

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