The Big(ger) Picture: Tapping into Out-of-Home Viewing

Due to changes in viewing behavior, it’s important that marketers, advertisers and media buyers have dependable and comprehensive data that captures this valuable audience. On the heels of news that we’re now leveraging our PPM technology to measure out-of-home TV viewing, we asked Sara Erichson, EVP of Client Solutions and Audience Insights, about the significance of this new capability.

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Nielsen’s Diverse Leadership Network Brings Business Solutions to Diverse-Owned Business

Nielsen’s Diverse Leadership Network (DLN), our leadership development program for high-performing associates with diverse backgrounds, together with Nielsen’s Supplier Diversity team, recently competed in a case study competition to develop a strategic plan based on data and insights for one of our diverse suppliers.

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