Nielsen and Label Insight Bring Game Changing Transparency to Package Claims and Ingredients

Andrew Mandzy, director of strategic insights for Nielsen’s Health & Wellness Growth & Strategy team, and Ronak Sheth, chief customer officer at Label Insight share their thoughts on how our combined data is a game changer for manufacturers catering to today’s health-conscious consumer, how clients can take advantage of Nielsen Product Insider and what’s to come throughout the rest of 2017.

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A Look Into What’s Next in Television Measurement

When it comes to TV, consumers have more choice, flexibility and control over the programming they watch every day; program executives have new ways to reach fans; and advertisers have tools to reach consumers more effectively than ever before. On the measurement side, this new world of television is more complex than it’s ever been, and it requires a measurement infrastructure that can not only cover a wide variety of new technical configurations to meet today’s needs, but also evolve rapidly with the times.

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