Nielsen Hosts 4th Annual Greater China Consumer 360

On Sept. 8, 2015, Nielsen hosted its fourth Consumer 360 in Pudong, Shanghai. This one-day summit, which took place amid China’s market revolution, showcased insights from Nielsen’s consumer behavior experts, global and regional economists and executives from multinational and local giant corporations across the media, automotive, finance, fast-moving consumer goods (FMCG) and electronics industries. With […]

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Total Audience Progress Report

Mitch Barns, Chief Executive Officer

As most of you know, our No. 1 priority is our Total Audience Measurement initiative. It involves a long list of difficult and complicated steps, many requiring innovation and all of them requiring great execution. Throughout 2015, we’ve executed on every single deliverable we laid out in our road map at the beginning of the year—22 out of 22 deliverables through the first three quarters of the year. Our teams have been working very hard, and I’m incredibly proud of them and the work they are doing.

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NIELSEN DIGITAL BRAND EFFECT INTRODUCES BRAND LIFT BY PLACEMENT

There’s no denying the importance of understanding how your advertising is resonating, especially in the fast-evolving digital realm. The depth of available data, however, is constantly evolving, and not all data sources provide thorough metrics. That’s where Nielsen Digital Brand Effect has the edge. And today, that edge just got a little sharper. That’s because […]

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NIELSEN RECOGNIZED IN GARTNER’S 2015 MARKET GUIDE FOR TRADE PROMOTION MANAGEMENT AND OPTIMIZATION

When it comes to bringing products to market, retailers and manufacturers have some big challenges to overcome. That’s because in too many instances, they’re spending significantly for promotional efforts that don’t pay off. In many cases, they don’t even break even. That’s where Nielsen can help. In fact, we do more than help. We excel. […]

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NIELSEN PAKISTAN HELPS CLIENTS WIN IN A COMPETITIVE MARKETPLACE

Early in August 2015, Nielsen Pakistan organized client networking events in Karachi and Lahore for more than 90 clients from more than 40 companies and a variety of industries, including fast-moving consumer goods (FMCG), telecom, media, retail and more. A first of its kind, Nielsen Pakistan offered exclusive insights on innovation success, optimizing go-to-market strategies […]

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E-Commerce Giant Alibaba Awards Nielsen Prestigious Silver Partner Award

E-commerce giant, Alibaba, recently awarded Nielsen China its Silver Partner Award—largely for the two companies’ collaboration on the New Offer Advisor solution introduced earlier this year. New Offer Advisor—coupling Alibaba’s big data capabilities with Nielsen’s superior data analysis to offer the best business insights to clients via a digital platform—has broken new ground in innovation […]

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