Beyond Black Friday: How Nielsen Tracks Holiday Spending

 

 

It never fails. The holiday season seems to arrive just a little earlier with each passing year. The good news for retailers and Nielsen clients, however, is that Nielsen is always one step ahead, making sure to capture shopping and spending trends the minute they start—even if that coincides with the last trick-or-treater leaving our doorsteps.

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Get the Total Audio Perspective from Nielsen

Today the audio landscape is changing faster than ever before. Consumers’ entertainment choices are constantly expanding – monthly, weekly and hourly. As the usage of smartphones has skyrocketed, broadband access has proliferated and connected cars roll off the assembly line, radio’s appeal among Americans remains highly important. In markets large and small, radio is an […]

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