From Our CEO

I’m thrilled to inaugurate the Nielsen News Center with some thoughts on themes I’ve been discussing at various events lately. I believe these themes will define the next 30 years, both for us and for our clients: population shifts; the rise of the middle class; media and retail fragmentation; how advances in measurement will trim waste and drive a golden age of marketing; privacy and security in the age of big data—and why I’d like to be 32 again!

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Nielsen Celebrates Asian-American and Pacific Islander Heritage Month with New Conscious Consumer Video Series

 

 

May is Asian-American and Pacific Islander Heritage Month. To celebrate and acknowledge the growth and power of the Asian consumer group in the U.S., Nielsen is releasing a series of four video vignettes featuring Asian-American Millennial consumers discussing their culture and how it affects their purchasing decisions, musical tastes, digital consumption and preferences. We will release a new video in the series each Monday this month.

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Uncommon Sense:
The Case for Resonance

Advertisers spend an awful lot of time and money on reaching the right audience. Of course, once they have done that, they try to make their ads hit home with audiences as much as possible—but there’s clear room for improvement. Investing a little more heavily in determining how much ads resonate and working to improve campaigns accordingly have the potential to dramatically improve overall advertising effectiveness.

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Uncommon Sense:The Case for Resonance

Advertisers spend an awful lot of time and money on reaching the right audience. Of course, once they have done that, they try to make their ads hit home with audiences as much as possible—but there’s clear room for improvement. Investing a little more heavily in determining how much ads resonate and working to improve campaigns accordingly have the potential to dramatically improve overall advertising effectiveness.

Continue Reading