Measuring What Matters

At Nielsen, we believe we have a responsibility to measure what matters and to answer questions from our stakeholders about our own performance and commitments to making a positive impact on society. We believe that a business needs to care for the markets and communities on which it relies for its business. CEO Mitch Barns shares Nielsen’s efforts in this space.

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Nielsen and Time Warner Medialab Forge Strategic Partnership to Deliver Innovative Consumer Neuroscience Solutions

At Nielsen, we want to be able to evaluate how consumers react and respond to various forms of media content and advertising. And we’re constantly looking to broaden our ability to do so. That’s why we’re excited to announce our strategic partnership with Time Warner Inc. over a three-year period to integrate some of our […]

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Crossing the Border: Nielsen Quantifies Economic Impact of Mexican Consumers for Rio Grande Valley Area

While country borders sharply define the nationality of the consumers within them, these lines drawn on a map don’t prevent consumer habits, spending and people from moving across them. Recently, Nielsen presented a cross-border study on consumer behavior and media consumption in the Rio Grande Valley.

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SABLE Hosts Diverse Intelligence Series Event and Explores African-Americans as Influencers

Last week, Nielsen’s African-American employee resource group, SABLE, hosted its marquee Diverse Intelligence Series event in New York City. Using Nielsen’s extensive data on media consumption and shopping behaviors, the event aimed to explore the buying power—and influence—of African-American consumers.

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