Nielsen Creates the World’s Largest Consumer Neuroscience Organization With Acquisition of Innerscope Research

Nielsen recently completed its acquisition of Innerscope Research and has renamed its Nielsen Neuro area Nielsen Consumer Neuroscience to reflect the total offering. The combined entity is now the largest consumer neuroscience organization in the world. Boston-based Innerscope has been a leader in integrating multiple consumer neuroscience tools, combining biometrics, neurometrics and psychometrics to deliver unprecedented […]

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Nielsen and Roku Move Advertising Measurement Closer to Covering Total Audience

On April 30, we announced that we’re teaming up with Roku, the popular streaming platform, to enable advertising measurement in the Roku platform via Nielsen Digital Ad Ratings. We will be collecting data for Roku’s 10 million devices, which include their media players and TVs. This collaboration is an industry-first for over-the-top (OTT) devices, as […]

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