eXelate Named As Member Of Twitter Official Partner Program

We’re happy to announce that eXelate, a Nielsen company, has been selected to join the Twitter Official Partner Program! This program connects advertisers with data partners when executing marketing campaigns on twitter. eXelate is one of several companies selected to participate, and Twitter has recognized these partners because of their high-quality products, expert-level services and […]

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Bridging the Worlds of High Performance Computing and Big Data

Over the past year, Nielsen has been working with Intel, Cloudera and Numerical Algorithms Group to bring the worlds of high-performance computing (HPC) and big data closer together. By merging these technologies, we’ll be able to run large-scale optimizations, simulations and segmentation analyses more efficiently than before and within the same platform that houses our […]

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New Consumption Patterns Call for New Tools to Measure Changing Habits

Today’s consumers are leading busier and busier lives, and in adapting to these on-the-go lifestyles, consumption patterns have shifted. To help marketers better understand consumers’ actual consumption habits—from what they’re eating to when and where they’re eating—we’re launching our Homescan Consumer Moments tool.

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Driving Innovation in a Sea of Change, Nielsen’s Measurement Solutions Take Center Stage at Ad Week

There’s never been as much of a need for a complete view of the consumer as there is today. And so when Steve Hasker, Global President, Nielsen, took the stage during the Measuring the Total Audience session during Advertising Week, he emphasized the transitional power that media has and how Nielsen’s innovations are helping all […]

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Viewability Gets Granular with Age and Gender Segmentation

The topic of viewability has never been more important than it is today. In an increasingly digital era when advertisers are clamoring for assurance that people—not bots—are seeing their messages, publishers are looking for accuracy and confidence. And that’s where Nielsen comes in, particularly as we are excited to announce that we’ve expanded our relationship […]

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