Nielsen Views: Capturing Connections with Audience Segments

Jessica Hogue, SVP Digital Solutions, discusses how the evolving digital market is using our premium audience segments to help advertisers tailor messages to find their intended audiences. By using our rich data sets data, marketers and media owners can now gain a more accurate measurement of ROI in the digital environment.

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Nielsen China and Alibaba Join Forces on New Product Performance Index

At the end of September, we announced a strategic partnership and data cooperation with Alibaba’s Tmall Innovation Center. The collaboration will integrate Tmall online data for newly launched products with our industry-leading offline retail data in order to deliver omni-channel insights about recent fast-moving consumer goods (FMCG) innovations and trends in the China market.

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Lessons in the Power of Data for Good and Pro Bono

This week is Pro Bono Week, an annual initiative that celebrates and encourages professionals who use their skills and expertise to support nonprofits and advance social change. Andrea Bertels, Director, Global Responsibility & Sustainability, Nielsen, explains how Nielsen Cares our global employee volunteer program, is integral to Nielsen’s business strategy.

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International Radio & Television Society Honors Angela Talton’s Career-Long Commitment to Mentorship

Angela Talton, our Chief Diversity Officer, was recently inducted into the International Radio & Television Society Foundation (IRTS) Hall of Mentorship. The IRTS Foundation is a nonprofit organization dedicated to building future media leaders, and it features some of the most accomplished leaders in media in its membership.

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