Nielsen Canada Makes a Difference with Data for Good

Nielsen Canada recently delivered the fifth year of a Data for Good project that’s enabled Canadian nonprofit organizations to receive valuable new insights about potential donors and volunteers. Through a custom study that began in 2014, a representative sample of 2,000 Canadian residents responded to survey questions related to behaviors and attitudes about four kinds of charitable support: monetary donations, volunteering, in-kind donations, and event attendance.

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Nielsen Reveals Latinx Engagement Opportunities at CES 2019

At CES 2019, Nielsen’s Stacie de Armas, VP, Strategic Initiatives and Consumer Engagement, led the “Authenticity + Tech: Winning Latinx Engagement session,” which explored how companies can successfully reach the U.S. Hispanic community—digitally connected consumers who are driving growth for a variety of industries. She was joined Javier Delgado, Senior Director of Marketing for Walmart, and Roberto Ruiz, EVP of Research, Insights and Strategy for Univision.

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Nielsen Included in 2019 Sustainability Yearbook for Second Year in a Row

Nielsen has been included for the second consecutive year in RobecoSAM’s annual “Sustainability Yearbook” for 2019. Honored with the Bronze Class distinction, this marks our fourth sustainability-related recognition in the last 12 months. We were also honored to be included on JUST Capital’s 2018 “JUST 100” rankings as the industry leader for Media companies at #40 on the list, on the 2018 Dow Jones Sustainability (DJSI) North America and World indices, and on the 2019 Bloomberg Gender Equality Index (GEI).

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Marketing Measurement Takes Center Stage at AdExchanger Industry Preview 2019

In the U.S., the average person consumes over 82 hours of media a week via multitasking, a trend that will continue to grow in ways we never thought possible. In order to further grasp the opportunity in the current video landscape, particularly the growth of mobile video, marketers need to understand how people engage with video across screens rather than understanding segmented engagement with TV or digital.

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Nielsen at NATPE 2019: Discussing the Growth of OTT and OTA Viewing Amid an Evolving Media Landscape

As consumers seek more compelling content in cost-effective ways, employing over-the-air (OTA) antennas for broadcast TV is growing rapidly. For broadcasters and advertisers, understanding who’s in OTA homes and how they engage with media is critical to understanding the current viewing landscape, which Nielsen discussed at the recent NATPE conference in Miami Beach.

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Nielsen identified as a “Strong Performer” in Asia Pacific for marketing measurement and optimization in Q4 2018

We’re excited to share that Nielsen was recently listed as a “Strong Performer” in “The Forrester WaveTM: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018 Report.” This is a significant recognition considering it’s Forrester Research’s first wave report for Asia Pacific.

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At NRF’s Big Show, Nielsen and CiValue Talk About Embracing Consumer Disloyalty

In an era where choice is at an all-time high, digital discovery is driving disloyalty. Today’s consumers are attracted to purchasing paths that lead them to the right product at the right price—wherever that may be at that moment. But when equipped with the right tools and datasets, brands and retailers can embrace retail infidelity as a means to foster growth.

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