Nielsen’s Approach to Employee Engagement

Every associate—in every department and at every level—plays a part in delivering what’s next, so it’s critical for each of us to be clear about the connection between our company’s mission and our own unique contributions. We are reminded how important this link is as we review the results from each of Nielsen’s ongoing Gallup employee engagement surveys, and we’re committed to doing everything we can to reinforce this mission for all associates. This is a key part of our renewed approach to employee engagement and to creating the best possible experience for our associates.

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Nielsen Views: Understanding the Consumer’s View of New Technology

Thomas Johnson, Director of Nielsen Media Analytics, discusses how our newest consumer survey, the Nielsen MediaTech Trender, helps uncover how consumers perceive emerging technology, new devices and services. Data from the survey is used to develop quarterly reports that provide insights into the sentiment of U.S. consumers, aged 13-and older, around new technology.

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