Nielsen’s LGBTQ Policies and Practices Honored by the Human Rights Campaign Foundation

Nielsen earned a 100% score on the Human Rights Campaign (HRC) Foundation’s Corporate Equality Index (CEI) and was recognized as a “Best Place to Work for LGBTQ Equality” for the sixth consecutive year. The CEI is a benchmarking survey and report on corporate policies and practices related to LGBTQ workplace equality. Demonstrating an external commitment […]

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Understanding How Panels + Big Data Provide Better Audience Measurement

At a time when smartphones, digital devices and connectivity are aspects of everyday modern life, there’s no shortage of data for marketers to tap into for insight into consumer behavior. Not all data, however, are created equal, and it’s critical to understand that when it’s used for measurement perspective, data is only as good as its root source.

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Nielsen Mexico Receives the First Media Rating Council Accreditation for a TV Audience Measurement Service Outside U.S.

We’re excited to announce that Nielsen’s Television Audience Measurement in Mexico has been granted accreditation by the Media Rating Council (MRC). This is the first MRC accreditation of a TV audience measurement service outside of the U.S. and the first Nielsen Media International market to receive it.

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Nielsen Brings Marketing Innovation to the Next Frontier at DX3

Nielsen was front and center at DX3 2019 as a leader in marketing technology and audience insights, as well as an authority in the consumer’s path-to-purchase. DX3, Canada’s immersive digital marketing and retail event featured the brightest minds in the industry from around the world showcasing their capabilities and highlighting trends for the upcoming year. […]

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Responsible Travel Furthers Nielsen’s Sustainability Efforts

Our Global Travel & Procurement team manages our travel suppliers in order to provide the best possible value to our Nielsen associates and to ensure that we’re focused on responsible resource management and environmental sustainability in the way that we travel. In both of our most recent non-financial materiality assessments, travel has emerged as one of the most important issues for Nielsen to monitor as it relates to the nature of our business and what our stakeholders view as most important.

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Nielsen SABLE Associates Drive Engagement During Black History Month

Members of Nielsen’s Sustaining Active Black Leadership and Empowerment (SABLE) employee resource group spent the month of February in the community, in our offices and with our clients celebrating Black History Month. A key focus for the group this year was using insights from our 2018 report on Black consumers—From Consumers to Creators: The Online Lives of Black Consumers—to demonstrate the growth opportunity these consumers present for our clients.

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