Smartphone ownership in Japan has risen rapidly in recent years, diversifying how consumers view media content and advertising. To create a standard and common digital (PC and mobile) audience measurement service for the Japan market, we recently announced a business partnership with Video Research Ltd (VR).Continue Reading
There’s no doubt that health and wellness is on the minds of consumers, retailers and manufacturers. Andrew Mandzy, director of strategic insights for the Health & Wellness Growth & Strategy business, is helping Nielsen clients follow the path to purchase along the total consumer health care journey.
This week, we announced that we’ve entered into an agreement to acquire Gracenote—the industry’s largest provider of media and entertainment metadata.Continue Reading
Each year, Fortune Magazine teams up with independent analysts from Great Place to Work to rank top companies for workplace diversity. For 2016, Nielsen earned high honors, ranked at #50 out of more than 500 U.S. employers.Continue Reading
We recently announced a strategic framework agreement for comprehensive data cooperation with JD.com, one of China’s largest and fastest growing retailers, beginning January 2017.Continue Reading
For the fourth consecutive year, Nielsen received a perfect, 100% score on the Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality administered by the Human Rights Campaign Foundation.Continue Reading
In September, we announced that we’re expanding the use of our Portable People Meter™ (PPM) technology for local TV ratings. In anticipation of this update, local TV stations require up-to-date encoding hardware in place to enable TV measurement through the PPM technology.Continue Reading
Our ability to deliver high-quality data sourced from 100+ countries across the globe relies on innovative technologies, rigorous science and passionate people in the field every day, in all conditions. We’re highlighting these stories through Nielsen Around the World, an interactive map and video series.Continue Reading
As a global member of Alliance 4 YOUth, Nielsen partners with Nestlé and other members to help reduce unemployment in Europe. As an active member of the consortium, Nielsen contributes pro bono studies to the Alliance, creates digital media space, including content on the Alliance’s Facebook page and leverages its internship and apprenticeship schemes to […]Continue Reading
Introduced in November, Nielsen Shopper Essentials Suite is a simple and efficient online platform that provides clients with a complete and interactive view of shoppers across retail channels and categories, helping them make real-time decisions to drive growth.