Data Helps Nielsen and YMCA “Hop the Gap” in Membership

YMCA Membership Vs. Donor Base

For organizations like the YMCA of the Suncoast – James P. Gills Family Branch in New Port Richey, Fla., meeting the needs of their communities and in turn growing their memberships are key tenants of success. Using data, the team at the YMCA identified areas for recruitment and realized new opportunities with its largest donor bases.

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Dodge’s ‘Wisdom’ Spot Takes Top Honors in Nielsen’s Automotive Ad Awards

 

 

When it comes to ad spend, few industries go bigger than auto. According to Nielsen Global Ad Intel, marketers spent $79 billion on TV ads in the U.S. last year. That spend represented 13% of the year’s total advertising on the small screen. So with that level of investment, it should go without saying that automotive marketers are eager to make every dollar count. And that means connecting with as many viewers—and possible buyers—as they can.

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Nielsen Celebrates International Women’s Day 2016

International Women’s Day was celebrated around the world on Tuesday, March 8. At Nielsen, our associates marked the day with events, panel discussions and online forums celebrating the women who have inspired change in the world, helping those who are still struggling, and remembering those who have served as an inspiration in their lives.

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Nielsen Calls For Multi-Model Approach to Marketing ROI Measurement at ARF Re!Think 2016

Big data keeps getting bigger as the number of devices we use on a daily basis continues to grow—and it’s confounding marketers looking for the most accurate measurement of their marketing ROI. But instead of a single measure, a multi-model approach may be marketers’ best chance to measure the full impact of their marketing effectiveness.

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Nielsen and Big Brothers Big Sisters Team Up to Launch the First Ever School-to-Work Program

Nielsen associates in Tampa, Florida, are participating in Big Brothers Big Sisters’ (BBBS) School-to-Work program, a workplace-based one-on-one mentoring program. On March 9, 2016, the participants gathered at an event hosted by Nielsen to celebrate their hard work and the success of the initiative.

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