Nielsen Calls For Multi-Model Approach to Marketing ROI Measurement at ARF Re!Think 2016

Big data keeps getting bigger as the number of devices we use on a daily basis continues to grow—and it’s confounding marketers looking for the most accurate measurement of their marketing ROI. But instead of a single measure, a multi-model approach may be marketers’ best chance to measure the full impact of their marketing effectiveness.

Continue Reading

Nielsen and Big Brothers Big Sisters Team Up to Launch the First Ever School-to-Work Program

Nielsen associates in Tampa, Florida, are participating in Big Brothers Big Sisters’ (BBBS) School-to-Work program, a workplace-based one-on-one mentoring program. On March 9, 2016, the participants gathered at an event hosted by Nielsen to celebrate their hard work and the success of the initiative.

Continue Reading

Quantum Virtual Conference Leaps ‘Around The World in 8 Hours’ With London Book Fair

India's Book Market

Nielsen Book has been at the center of the book supply chain for over 150 years and has exhibited at London Book Fair, part of Reed Exhibitions, since it started many years ago originally as, The London and International Book Fair. Therefore, we were delighted to be approached by the London Book Fair last year to discuss how we could collaborate and provide market insights to the book community.

Continue Reading