Nielsen UAE Collaborates With Marketing to Women Conference

Arab women, specifically those in countries of the Gulf Cooperation Council (GCC), will soon be a force to reckon with—if they aren’t already. On Feb. 8, 2016, we collaborated with the GMR Marketing to Women conference to share some of the early insights that we have uncovered about Arab women in the GCC from our newly launched ‘Aalam-Al-Nisa’ syndicated survey.

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Ahead of Music’s Biggest Night, Nielsen Celebrates Its Work with GLAAD

The GRAMMY ® Awards are one of music’s biggest nights, and for the past three years, we’ve hosted an annual pre-GRAMMY party to celebrate the unique connections we can make between entertainment consumers and their media and purchase habits. This year’s event also served to spotlight our relationship and ongoing initiatives with GLAAD supporting the lesbian, gay, bisexual, transgender (LGBT) community.

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Food for Thought: Nielsen Data Helps Feeding America Connect With In-Need Food Banks

Feeding America® is a nationwide network of 200 member food banks and 60,000 food pantries and meal programs fighting to end hunger in the U.S. Volunteers from Nielsen leveraged their expertise in data collection and analysis to help one member food bank use data to determine how to best meet the needs of its partner agencies.

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Nielsen to Measure Total Program-Related Activity Across Twitter and Facebook

This week we announced that Nielsen will be expanding Nielsen Twitter TV Ratings to include Facebook topic data for the first time. The expanded set of metrics, Nielsen’s “Social Content Ratings,” will be the first solution to measure total program-related activity on Twitter and Facebook, including program mentions between friends and family, to followers, and shared publicly. We […]

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