New Consumption Patterns Call for New Tools to Measure Changing Habits

Today’s consumers are leading busier and busier lives, and in adapting to these on-the-go lifestyles, consumption patterns have shifted. To help marketers better understand consumers’ actual consumption habits—from what they’re eating to when and where they’re eating—we’re launching our Homescan Consumer Moments tool.

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Driving Innovation in a Sea of Change, Nielsen’s Measurement Solutions Take Center Stage at Ad Week

There’s never been as much of a need for a complete view of the consumer as there is today. And so when Steve Hasker, Global President, Nielsen, took the stage during the Measuring the Total Audience session during Advertising Week, he emphasized the transitional power that media has and how Nielsen’s innovations are helping all […]

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Viewability Gets Granular with Age and Gender Segmentation

The topic of viewability has never been more important than it is today. In an increasingly digital era when advertisers are clamoring for assurance that people—not bots—are seeing their messages, publishers are looking for accuracy and confidence. And that’s where Nielsen comes in, particularly as we are excited to announce that we’ve expanded our relationship […]

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Nielsen Hosts 4th Annual Greater China Consumer 360

On Sept. 8, 2015, Nielsen hosted its fourth Consumer 360 in Pudong, Shanghai. This one-day summit, which took place amid China’s market revolution, showcased insights from Nielsen’s consumer behavior experts, global and regional economists and executives from multinational and local giant corporations across the media, automotive, finance, fast-moving consumer goods (FMCG) and electronics industries. With […]

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Total Audience Progress Report

Mitch Barns, Chief Executive Officer

As most of you know, our No. 1 priority is our Total Audience Measurement initiative. It involves a long list of difficult and complicated steps, many requiring innovation and all of them requiring great execution. Throughout 2015, we’ve executed on every single deliverable we laid out in our road map at the beginning of the year—22 out of 22 deliverables through the first three quarters of the year. Our teams have been working very hard, and I’m incredibly proud of them and the work they are doing.

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