NIELSEN DIGITAL BRAND EFFECT INTRODUCES BRAND LIFT BY PLACEMENT

There’s no denying the importance of understanding how your advertising is resonating, especially in the fast-evolving digital realm. The depth of available data, however, is constantly evolving, and not all data sources provide thorough metrics. That’s where Nielsen Digital Brand Effect has the edge. And today, that edge just got a little sharper. That’s because […]

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NIELSEN RECOGNIZED IN GARTNER’S 2015 MARKET GUIDE FOR TRADE PROMOTION MANAGEMENT AND OPTIMIZATION

When it comes to bringing products to market, retailers and manufacturers have some big challenges to overcome. That’s because in too many instances, they’re spending significantly for promotional efforts that don’t pay off. In many cases, they don’t even break even. That’s where Nielsen can help. In fact, we do more than help. We excel. […]

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NIELSEN PAKISTAN HELPS CLIENTS WIN IN A COMPETITIVE MARKETPLACE

Early in August 2015, Nielsen Pakistan organized client networking events in Karachi and Lahore for more than 90 clients from more than 40 companies and a variety of industries, including fast-moving consumer goods (FMCG), telecom, media, retail and more. A first of its kind, Nielsen Pakistan offered exclusive insights on innovation success, optimizing go-to-market strategies […]

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E-Commerce Giant Alibaba Awards Nielsen Prestigious Silver Partner Award

E-commerce giant, Alibaba, recently awarded Nielsen China its Silver Partner Award—largely for the two companies’ collaboration on the New Offer Advisor solution introduced earlier this year. New Offer Advisor—coupling Alibaba’s big data capabilities with Nielsen’s superior data analysis to offer the best business insights to clients via a digital platform—has broken new ground in innovation […]

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Nielsen Swarms July 2015 TCA with Insights, Data and Trends for Broadcasters and Media

Nielsen made its second appearance at CTAM’s Television Critics Association (TCA) press tour in Los Angeles, Wednesday, July 29. TCA is a biannual event held in January and July that brings together more than 200 journalists who write about television and entertainment for print and online media outlets. Lynda Clarizio, Nielsen’s President of U.S. Media, […]

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