Earlier this year, i2c and Sainsbury’s looked to Nielsen to help them deliver a campaign for their client Carling, one of the most popular beer brands in the U.K. For their collaboration on the campaign, i2c and the Nielsen Marketing Cloud won The Drum Digital Trading Award for Most Effective Use of Data.Continue Reading
Andrew McCaskill, Nielsen’s senior vice president of communications and advertising, sat down with Crystal Barnes, vice president of corporate social responsibility at Nielsen, to discuss the ongoing value of the Nielsen Global Responsibility Report.
We’re honored Fortune and Great Place to Work recently named Nielsen as one of the best employers for Millennials. “Nielsen was founded on the principles of integrity, fairness and authenticity, all qualities which resonate with Millennials,” said Mary Liz Finn, chief HR officer, Nielsen. “Nielsen is a place where you can be yourself, make a […]Continue Reading
To break through the clutter, you need to innovate. And to help our clients do just that, we explored how different industries are being disrupted and how successful companies can evolve and thrive at our 2016 U.S. Nielsen Consumer 360® conference last week in Las Vegas.Continue Reading
In the make-or-break world of advertising, there’s no over-emphasizing the need for good ads. But marketers and advertisers don’t just want solid creative. They want to know how effective their ads will be in getting positive returns—even before their campaigns have launched. While knowing what happens tomorrow isn’t technically possible, results from a five-month study […]Continue Reading
Ad spend as a percentage of total marketing is trending up. The reason? In a word, precision. CEO Mitch Barns explains how marketers are able to be more precise with their advertising today than ever before thanks to more and better data, as well as evolving technology and tools.Continue Reading
We are very excited to announce that Nielsen has officially acquired Repucom, the global leader in sports measurement, evaluation and intelligence.
We’re thrilled to announce that Progressive Grocer has named Karen Fichuk, president, Lead Markets, Nielsen, as a Top Woman in Grocery in its “Senior Level Executives” category!Continue Reading
Today, Nielsen’s senior vice president of professional services, Carol Gstalder, helped set the stage at The White House Council on Women and Girls’ first United State of Women.Continue Reading
Nielsen earned the No. 4 spot on Diversity MBA’s 2016 rankings of “Best Places for Women & Diverse Managers to Work.” This honor follows a series of workforce diversity and inclusion recognitions for the company.Continue Reading