Nielsen Audio at Advertising Week: Audio Messaging and How to Do It Right

When it comes to viewing and listening behaviors, TV and radio are complementary media. Brad said, “We are finding now that TV and radio are not competing media but rather, are highly complementary. The combination of radio and TV makes for a stickier message,” said Brad Kelly during the “Audio Messaging and How to Do It Right” panel at Advertising Week.

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Trust, Protection and Transparency Are Key Elements to the Future Media Business

The digital revolution has brought about a world where an abundance of data and information is just a click away. The data created from those clicks and views bring benefits but also come with the responsibilities of building trust, providing protection and fostering transparency for data. Alongside other major industry power players, Nielsen thought leaders recently facilitated a discussion on these hot-button topics at Advertising Week New York 2018.

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Prepare for What’s Next in the Complex Retail Landscape

To help our clients better understand how Nielsen estimates data to provide the best market read possible, we recently launched the Ultimate Guide to Nielsen Retail Measurement Services (RMS). Our clients can use our latest technology-rich, learning materials to power real-time decision-making and meet opportunity where it waits—right here, right now.

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Nielsen’s Data Science Examines FMCG E-Commerce Potential in 34 Markets

To understand the factors that lead to success in e-commerce across global markets, Nielsen’s data science team conducted an in-depth analysis of 34 markets in developed and developing regions globally. With our rich data at the heart of our study, we then identified 10 key drivers for FMCG e-commerce success today and three pillars for growth tomorrow.

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