On the campuses of the Atlanta University Center, an annual case study competition has helped us showcase for students how we use data and insights to provide our clients with solutions to some of marketers’ biggest challenges.Continue Reading
Reaching more than 92% of Americans aged 12 and older each week, radio remains a powerful medium—a fact recently demonstrated in Chicago.Continue Reading
Louise Keely highlights how Nielsen’s Consumer Confidence Index’s data set provides clients with unique and powerful insight into how consumers feel about their future spending and economic outlooks—sentiments that are directly linked to their local situations.Continue Reading
With on-demand audio and podcasting no longer being a niche medium, Nielsen is committed to expanding its capabilities so that it can measure engagement with that content as well.
Every year, Nielsen has the opportunity to reflect on the instrumental, increasing and evolving role Latinos play in the U.S. in our annually released Diverse Intelligence Series Hispanic Consumer reports. This year’s report provided us with a unique opportunity to also consider how Hispanics are going to impact the future of this great nation.Continue Reading
To give diverse businesses the tools they need to grow, the supplier diversity team has developed a slate of workshops that tap the expertise of Nielsen’s senior leaders across a variety of topics, including finance, sourcing and marketing.Continue Reading
Andrew McCaskill, Nielsen’s senior vice president of Communications and Multicultural Marketing, sat down with Cheryl Grace (nee Pearson-McNeil), one of the report’s authors to discuss highlights from Nielsen’s recent report, Young, Connected and Black: African-American Millennials Are Driving Social Change and Leading Digital Advancement.
Nielsen recently participated as a Platinum Sponsor of the Out for Undergrad (O4U) marketing conference hosted in Chicago. O4U is a national nonprofit whose mission is to help high-achieving lesbian, gay, bisexual, transgender and queer (LGBTQ) undergraduate students reach their full potential.Continue Reading
Our series, Nielsen Around the World, pulls back the curtain to provide a firsthand look at the stories behind our numbers. It takes smart technology and thousands of smart people on the ground every day in 100-plus countries to collect data and bring it to life.
Our series, Nielsen Around the World, pulls back the curtain to provide a firsthand look at the stories behind our numbers. It takes smart technology and thousands of smart people on the ground every day in 100-plus countries to collect data and bring it to life.Continue Reading
Today, Nielsen launched the Nielsen Connected Partner Program, an industry first solution that helps consumer packaged goods (CPG) and retail clients get the most value from the companies that serve them. Tied to a deeper global technology investment in client enablement, the Nielsen Connected Partner Program will be a managed marketplace of partners within an open ecosystem, allowing clients to discover new partners while utilizing the most robust retail and shopper data in the world.Continue Reading