Integrated Sustainability Strategies Bring Nielsen to CECP Summit

At CECP’s annual summit, Kirsten Londono, Senior Vice President, Client Development, shared our data around consumer sustainability trends, while Crystal Barnes, Vice President, Global Responsibility & Sustainability, explored how corporate responsibility and investor relations teams in particular can connect to unlock new opportunities.

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The Big(ger) Picture: Tapping into Out-of-Home Viewing

Due to changes in viewing behavior, it’s important that marketers, advertisers and media buyers have dependable and comprehensive data that captures this valuable audience. On the heels of news that we’re now leveraging our PPM technology to measure out-of-home TV viewing, we asked Sara Erichson, EVP of Client Solutions and Audience Insights, about the significance of this new capability.

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