Nielsen Touts Neuroscience at National Restaurant Association Marketing Executives Group Conference

Every player in the retail and food service industry is looking for an edge, and Nielsen executives provided a path forward in the form of neuroscience. Leading three, five-minute sessions and breakout roundtable discussions at a recent National Restaurant Association event in Chicago, Dr. Elise Temple, Vice President of Neuroscience at Nielsen, and Elizabeth Douglass, Senior Vice President of Client Consulting at Nielsen, had the opportunity to educate attendees on the subconscious factors driving consumer behavior—factors that consumers can’t easily articulate.

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Nielsen Traces the Asian American Consumer Journey at New York Stock Exchange

Nielsen’s understanding of the complex diversity of the breadth of the American consumer landscape empowers brands and marketers to truly understand how people are engaging with brands, what’s influencing their decisions and how they’re spending their time and money. In its ongoing effort to deliver key insight for brands, Nielsen recently highlighted new findings from its latest Diverse Intelligence consumer report on Asian American consumers at a marquee event held at the New York Stock Exchange.

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Nielsen at NACS: Personalization and Customization Are the Future of Convenience

At this year’s NACS North American CEO Summit Jeanne Danubio, President, North America Connect, provided recommendations into how today’s C-store can shift from tobacco, gasoline and beer to become central meeting places, to transform into ideal pick up points, and to embrace innovations that improve shoppers’ ability to customize and personalize their experiences.

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Integrity is the Foundation of Everything We Do at Nielsen

Recently, Julia Wilson, VP, Global Responsibility & Sustainability, Nielsen, sat down with Emily Epstein, SVP, General Counsel of Corporate & Compliance, and Corporate Secretary, Nielsen, to discuss how a foundational focus on integrity is operationalized across the company. Our new operating principle of Trust and Accountability is key to making sure integrity is part of everyone’s day-to-day focus.

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