Community Engagement Is Critical to Diversity & Inclusion Strategy

In order to provide measurement services that create greater efficiency for the clients and markets we serve—and yield greater prosperity for all—it’s imperative that we include people from diverse backgrounds in our measurement and our company. Crystal Barnes, SVP, Global Responsibility & Sustainability, recently discussed this multicultural approach as it relates to our overall Diversity & Inclusion strategy with Don Lowery, SVP, Community Engagements.

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Nielsen Alumni Make Connections At Consumer 360 Conference

To kick off Nielsen’s annual Consumer 360 conference in Washington, D.C., the Nielsen Alumni Network hosted its fourth-annual reception for former employees that made the trip from their respective boardrooms to the beltway. The reception was attended by close to 40 former Nielsen associates who now represent a wide array of different industry positions and job functions.

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Creating More Effective Communications in a Diverse Media Environment

We recently hosted our first Marketing Effectiveness Event in Brazil for more than 115 clients from fast-moving consumer goods (FMCG) and non-FMCG industries. The event was geared toward sharing perspectives about the current media landscape, assessing the performance of existing campaigns in the market and boosting campaign ROI.

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Redefining Value With Our Second Global Responsibility Report

Mitch Barns

Today we published our second Nielsen Global Responsibility Report. The report captures our performance and progress on our long term ESG-focused (environmental, social and governance) initiatives that drive continuous value and improvement for our business and stakeholders. CEO Mitch Barns shares some highlights.

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