Digital Ad Ratings Now To Be In 16 Markets Globally

Digital Ad Ratings has already revolutionized how the industry measures a campaign’s digital audience, and we’re excited to announce that soon our measurement will be available in a total of 16 markets globally. We’re launching Digital Ad Ratings in seven markets across Asia and Latin America over the coming months: Singapore, Indonesia and Japan, where […]

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Measuring Customer Experience as a New Business Benchmark

What drives customer loyalty and satisfaction? A variety of factors. But customer experience stands towards the top of the list. As a leader in measurement, Nielsen is collaborating with ResponseTek, a top customer experience management (CEM) software provider for enterprise brands, to create an integrated customer experience solution: The Nielsen Listening Platform.

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Nielsen Leaves Its Mark at the 2015 Cannes Lions Festival

Amidst a sea of the world’s brightest creatives, marketers, technologists and media specialists at this year’s Cannes Lions Festival (June 21-27), we left our mark as Campaigners of Creativity—this year’s theme. We shared insights and innovative thought leadership to drive change in the media and technology industries. And for the first year, we became an […]

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Take a Peek: A Look Inside Nielsen’s Newest Buy-Side Offerings

Nielsen’s Consumer 360® is a global event series that brings innovative thought leaders and industry experts who share exclusive insights and help clients develop business solutions that are fueled with punch and ingenuity. These industry trailblazers share their uncommon approaches to cutting-edge solutions and bring to life ideas that illuminate consumer behavior. This year’s event, […]

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Nielsen Total Audience: Putting TV, Radio and Digital On Level Playing Field

Total Audience is much more than a concept. Nielsen’s Total Audience vision is to create an environment where all video content and ads can be consistently measured. Over the course of 2015, we’ll begin to make our vision a reality. After all, these days consumers—be it binge watchers, TV traditionalist or cord-cutters–have more control over […]

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