Get the Total Audio Perspective from Nielsen

Today the audio landscape is changing faster than ever before. Consumers’ entertainment choices are constantly expanding – monthly, weekly and hourly. As the usage of smartphones has skyrocketed, broadband access has proliferated and connected cars roll off the assembly line, radio’s appeal among Americans remains highly important. In markets large and small, radio is an […]

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eXelate Named As Member Of Twitter Official Partner Program

We’re happy to announce that eXelate, a Nielsen company, has been selected to join the Twitter Official Partner Program! This program connects advertisers with data partners when executing marketing campaigns on twitter. eXelate is one of several companies selected to participate, and Twitter has recognized these partners because of their high-quality products, expert-level services and […]

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Bridging the Worlds of High Performance Computing and Big Data

Over the past year, Nielsen has been working with Intel, Cloudera and Numerical Algorithms Group to bring the worlds of high-performance computing (HPC) and big data closer together. By merging these technologies, we’ll be able to run large-scale optimizations, simulations and segmentation analyses more efficiently than before and within the same platform that houses our […]

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