Nielsen’s Approach to Employee Engagement

Every associate—in every department and at every level—plays a part in delivering what’s next, so it’s critical for each of us to be clear about the connection between our company’s mission and our own unique contributions. We are reminded how important this link is as we review the results from each of Nielsen’s ongoing Gallup employee engagement surveys, and we’re committed to doing everything we can to reinforce this mission for all associates. This is a key part of our renewed approach to employee engagement and to creating the best possible experience for our associates.

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Nielsen Views: Understanding the Consumer’s View of New Technology

Thomas Johnson, Director of Nielsen Media Analytics, discusses how our newest consumer survey, the Nielsen MediaTech Trender, helps uncover how consumers perceive emerging technology, new devices and services. Data from the survey is used to develop quarterly reports that provide insights into the sentiment of U.S. consumers, aged 13-and older, around new technology.

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Investing in Sustainability Research

To understand how consumer sentiment toward sustainability has changed over the past few years, we recently conducted a global survey to determine what consumers care about when it comes to sustainability, as well as the environmental factors that are influencing consumers to evaluate sustainability and its impact globally. We’ve published the results of this survey in our latest sustainability report.

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It All Starts With Awareness: Nielsen Celebrates World Cleanup Day

In addition to helping brands understand how consumers are growing increasingly interested in all aspects of sustainability, Nielsen is committed to making a positive impact on the world we live in. And this year, on the heels of our fifth global Earth Week, Nielsen associates around the world came together to join the green movement and help address the challenge of waste by participating in World Cleanup Day.

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