Nielsen Launches First Veteran Consumer Report at HeroPreneur National Veteran Business Summit

Beyond the Uniform breaks new ground as the first report in our Diverse Intelligence Series on veteran consumers and shows Nielsen’s ability to tell diverse consumer stories of all kinds. The report peels back the layers of U.S. veteran consumers’ lives and behaviors to provide actionable insights for marketers seeking to reach this informed, active and civically engaged consumer group.

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Nielsen Opens Cincinnati Consumer Neuroscience Lab; 16th Worldwide

On Nov. 29, to a crowd of advertisers, agencies and academics, our Consumer Neuroscience team unveiled a new state-of-the-art neuroscience lab located in downtown Cincinnati. This latest addition brings us to five labs in the U.S., joining Boston, San Francisco, Chicago and Atlanta, and a total of 16 labs around the world. The four-pod lab […]

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Nielsen’s Approach to Employee Engagement

Every associate—in every department and at every level—plays a part in delivering what’s next, so it’s critical for each of us to be clear about the connection between our company’s mission and our own unique contributions. We are reminded how important this link is as we review the results from each of Nielsen’s ongoing Gallup employee engagement surveys, and we’re committed to doing everything we can to reinforce this mission for all associates. This is a key part of our renewed approach to employee engagement and to creating the best possible experience for our associates.

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Nielsen Views: Understanding the Consumer’s View of New Technology

Thomas Johnson, Director of Nielsen Media Analytics, discusses how our newest consumer survey, the Nielsen MediaTech Trender, helps uncover how consumers perceive emerging technology, new devices and services. Data from the survey is used to develop quarterly reports that provide insights into the sentiment of U.S. consumers, aged 13-and older, around new technology.

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