Nielsen China Wins Big at the 11th Annual ROI Festival

On Oct. 18, Nielsen China was recognized at the 11th Annual ROI Festival, receiving an award for our successful Digital Ad Ratings (DAR) and Advertising Effectiveness (ADE) project with Tuopai Shede (沱牌舍得酒业), one of our key local liquor clients in China. Also at the event, we held our annual ROI luncheon, where Nielsen leaders spoke on the launch of Nielsen Marketing Cloud in China, and gave a keynote presentation about the power of big data and our IntelliGEO solution.

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Nielsen Views: Capturing Connections with Audience Segments

Jessica Hogue, SVP Digital Solutions, discusses how the evolving digital market is using our premium audience segments to help advertisers tailor messages to find their intended audiences. By using our rich data sets data, marketers and media owners can now gain a more accurate measurement of ROI in the digital environment.

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Nielsen China and Alibaba Join Forces on New Product Performance Index

At the end of September, we announced a strategic partnership and data cooperation with Alibaba’s Tmall Innovation Center. The collaboration will integrate Tmall online data for newly launched products with our industry-leading offline retail data in order to deliver omni-channel insights about recent fast-moving consumer goods (FMCG) innovations and trends in the China market.

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