The fast-moving consumer goods (FMCG) industry has seen unprecedented change over the last year—and this change is happening faster than ever. From the rise of e-commerce to changing shopper demographics, many of the shifts across FMCG and retail have been fairly predictable. However, the ways to address these changes have been less clear. To help clients better understand consumer behavior, we recently collaborated with our Connected Partner, Prevedere, on a joint thought leadership paper that examines how to gain a more holistic view of what shapes future demand.
Jordan Rost, VP of our Consumer Insights team, and Rich Wagner, recently sat down to discuss how this partnership is helping clients and provide their perspective on what’s next for the industry in 2018.