Powerful Pins: Measuring Pinterest with Nielsen Digital Ad Ratings

We’re excited to announce that Nielsen Digital Ad Ratings has been selected as the measurement standard for advertising on Pinterest. Now, marketers will be able to access independent audience verification metrics from Nielsen for their campaigns running on the Pinterest mobile app.

Nielsen Digital Ad Ratings will be used to measure Pinterest ads with audience measurement metrics comparable to TV, including age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs). Through this relationship, marketers will be able to apply Nielsen trusted measurement to one of the digital industry’s fastest growing platforms.

“As the path to purchase is increasingly being navigated on mobile platforms, Pinterest ads bring a fresh approach to connecting with consumers,” said David Wong, Senior Vice President, Digital Product Leadership, Nielsen. “We are proud to have Nielsen Digital Ad Ratings selected to measure advertising on Pinterest and help provide marketers with a trusted, independent view of their audience.”

Nielsen Digital Ad Ratings measurement of Pinterest mobile campaigns is now available in the U.S., and we expect to expand availability to international markets in the coming year.

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