Revealing the True Scope and Impact of Nielsen’s Businesses Around the World

Nielsen has been providing research and analytics to companies around the world for nearly a century. Though many equate Nielsen with TV ratings, the majority of our business globally is in consumer packaged goods and retail industries. Adweek Magazine recently sat down with CEO Mitch Barns, CFO Jamere Jackson and COO Steve Hasker to talk about the Buy business, innovation, growth, and how we’re positioned for the long haul.

“If you look at our business right now and at the markets we serve, they’re changing at a faster pace than what has previously been true in our history,” says Barns. “And so we’ve had to keep pace with that.”

Read the full story from Adweek.